Is there point optimizing SEO right at the start of your startup? Considering less content etc.

Oliver Kraftman
7 replies
With so little content and such a low ranking, what's the point of optimising SEO until you're at a certain level of content, backlinks etc? Or am I missing something?


Fabian Maume
Founder of
Investing in SEO will pay of on the long run. After when you are starting you want to focus your content effort on the bottom of the funnel: tutorial about your product & case studies. This type of content will never rank so you can just focus on shipping it quickly. It also make sense to invest in content distribution: - Use Missinglettr V3 to distribute your content on social media. - Use QApop to distribute your content on Quora. Content distribution will give you pay off faster as you do not need domain authority for it to work. I would say in early stage do not spend more than 20% of your time on SEO content.
Business Analyst in Leamington Spa UK.
@fabian_maume Hi Fabian πŸ‘‹πŸΎ Thanks for sharing the above. Quick question though - What content (for SEO purposes) would you reccomend for the middle and top of the funnel?
Fabian Maume
Founder of
@janinah It will depend of your keyword research. Basically : Button of funnel content is for people who already signed up, and that you are trying to activate. You need content like tutorial and why they should pay for premium features. One level higher is for people considering to signup. Content here is to explain how your tool is providing value to convince people to give it a try. One level high is for people unaware of the problem your solve. Content here is to make them realise they might need some help. Content like audit template work well here. One level high is just to reach more people. This is purely based on keyword research: write about topics related to your business that your prospect are looking for and for which you can rank.
Ruben Wolff
It is never too early to work on your SEO. AS long as you have one piece of content to boost, try to make it rank. Of course the more (quality) content you have, the better
SEO is a long term project. i recently started my project i posted 30 to 40 articles also doing off page now its growing. just updating your content with schedule gives good ranking to your project. you are going well. Check my this project. all seo on this project is doing by me.
Aulia Java Land
Developer properti syariah di Indonesia.
I'm nubie here, try to find out more point of view. You cand find me @
Bryan Sadam
Saya admin
Before beginning an SEO campaign, it is essential to understand what types of links that your site already has. It’s important to maintain a natural balance. Understanding this will help you better understand what needs to be done for the site. Some of the attributes you will want to look at are as follows: -Branded vs. non-branded anchor text -Diversity of linking domains -Anchor text distribution -Types of links All of these things are important to understand and will help you better develop a strategy that will fit in line with your goals and objectives, in addition to ensuring that your backlink portfolio is as natural as possible. Find me at: Informasi Rumah Dijual