Is it wise to spend some early Marketing / acquisition cost until organic discovery starts?

Question

Can this impact your organic discovery?

Animesh Koratana · Accepted Answer

I'd say flip that - put all your time and all your effort into building something organic and scalable. Paid marketing is heavily discounted as a growth engine by the people who fund companies.

Answer

Yes, it can be wise to invest in early marketing and acquisition costs, as it can help jumpstart your organic discovery and establish your brand in the market. With a strategic approach, this investment can lead to increased brand awareness, customer acquisition, and long-term growth potential.

Answer

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Answer

Investors rarely view paid marketing as a viable growth strategy.

Is it wise to spend some early Marketing / acquisition cost until organic discovery starts?

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