Is cold-emailing outdated?
Ceyhun Aslan
15 replies
What are your thoughts on cold-emailing? Do you think it is outdated and if so, what are some of the alternatives?
Replies
Lara Tankal@lara_tankal
I think it is very dependent on the persona you want to connect with. Also, if you can manage to write a not-so-cold cold email that is engaging, it can create wonders, especially for small businesses.
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@lara_tankal not-so-cold cold emails! I think it's one of the most time-efficient ways to reach out to new people and there is definitely a difference in returns.
I think it depends on each country and what industry you are on. In France, in my personal experience, it's ultra outdated. A cold call is still viable though.
Not really when done effectively, it can be a great way for business to reach prospects.
If it’s done well it’s still alive!! Not easy tho. Gotta be creative. I’ve sent 10s of thousands and the time spent on the copy really matters.
Good luck!!
Cold emailing is definitely not outdated. In fact, it is more effective than ever before. However, you do need to know exactly how to use the technique if you want to get the best possible results from it.
Cold emailing is not outdated, It has never been easier to connect with customers via email. Cold emailing is a powerful tool that can be used to build relationships and generate sales. Different than email marketing, which is about making a large number of sales, cold emailing is about connecting and building trust.
I feel it's about establishing a professional relationship and trying to add value rather than just pushing for a sale which is true in most cold outreach!
If its a strategic cold email backed up by research on the person so that you can tailor the message then there's still a place for those, especially if you use other strategies to be on their radar too. Generic cold email to a random list, the % is pretty low in getting good results.
Depends on for what purpose it's being done. I personally believe in creating a space for community and then broadcasting the message.
Not really, tbh
Not if it's personalized. Personalized communication in any channel people use won't die.
It all depends on who you send it to and what exactly you write inside the email.
If you know how to use cold email wisely, you can achieve a lot.
No way! If you're hurting for cash better warm up that email address.
Tasteless, boring, 0 value add cold emailing is dead.