If you had to choose one channel for your B2B Brand, and only one, what would it be?
Benoit COLLET
22 replies
I see tons of hacks and people saying "go to this new channel, you're missing out!"...
Most marketers are jumping from one task to another, getting tired. Let's try to focus and make choices.
One Channel, only one. That works today, and shall be the best investment you do now for your future growth.
Replies
Dow Osage, MBA@dow_osage
Tough one! It depends on what I was trying to market. LinkedIn for some things but YouTube for other things (if it has to be ONE. If I could have two I would use these two together.)
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@dow_osage what kind of videos would you publish on YouTube?
@benoit_collet Always do what the users want. So if you have a product look at purchasing through their eyes. What will be their top 1 or 2 concerns or barriers to purchase? And then make a video explaining that thing. Link to it in FAQs and tech support emails, feature it in a marketing campaign, etc.
SEO.
Just SEO, you will thank me later.
@imtiyaz922 agreed! I can thank your now ^^
However I see many startups going for the high competitive keywords and failing... Or people having huge trafic but no business.
How do you manage that?
@benoit_collet Yes, SEO is not just targeting high volume keywords. I would say its a science and it will take time to master it.
LinkedIn is a no-brainer. All the big dogs use it and B2B is built on networking, and so is LinkedIn.
@luka_vasic agreed it's powerful, but is it sustainable?...
@benoit_collet I think it is, I mean the you shouldn't only do business on LinkedIn, but currently it's the best.
For me, it would be LinkedIn, without a doubt! Such an underrated platform builds your personal and company brand and generates many leads for your business.
@marina_djuric LinkedIn is the new "networking at events". Why would you say it's underrated?
@benoit_collet maybe to re-phrase I think it's not used to it's full potential, most users are just spectators or don't even interact on the platform.
I would certainly go for linkedin.
If I had to choose one it would be linkedin.
However, Quora is a really nice channel too for brand building.
I'd say SEO, through a company blog, if you want long-term results
LinkedIn for me as well because it combines the properties of many other channels. You can use it for outbound sales, personal brand building, press outreach, community management - you name it. Also, the nature of the platform - people coming together to do business - sets the right tone.
LinkedIn for me as well because it combines the properties of many other channels. You can use it for outbound sales, personal brand building, press outreach, community management - you name it. Also, the nature of the platform - people coming together to do business - sets the right tone.
Events! Best way to meet prospects :)
It depends on who your ideal customer is and where they spend their time.