Idea for a new Online Presence Management System

I have an idea to develop an online presence management system. More like what you see today as social media management systems like HootSuite or Buffer but not limited to just social media and with more features. But I feel like this product also would be just a failed product because of Giants already in the field like HootSuite and Buffer. Do you think an online presence management system would have the potential to be succeeded on the market? Do you have a missing feature or a problem with a social media management system that is already on the market? Need more insights on this.