I want some help. What tools do you use to find content for social media manager?
Ermes Tavares
9 replies
After 2 years studying marketing, I decided to turn the key and work with social media marketing, however, I have a certain difficulty in producing content for my social network, I know that creating it will attract customers, what to do and where I can get inspired ?
Replies
Ash Carey@ash_carey
Try out Social Pilot. It is quite handy and cost-effective.
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Most of the time, my go-to social media tools are BuzzSumo and BuzzStream. BuzzSumo allows users to search for top-performing content based on various factors, including social sharing, domain authority/page authority, and even MozRank. Other effective tools for great content are Ahrefs and Google Alert.
Feel free to reach out to me if you need help. I'd be glad to assist you.
Do you experience difficulties in coming up with ideas? Or in writing the content you planned?
If it's hard for you to come up with ideas, then I feel you, we've all been there.
What helps me is researching competitors, influencers in the field, etc. I organize relevant ideas in a simple Google Sheets doc to not lose anything.
To get engagement, you must really understand your customers' pain points and show them the value of your service/product in a relatable way, void of business jargon and buzzwords.
To understand what pains your customers, the only way is to read and listen to them. LinkedIn is a good platform where you might get a glimpse into various industries and their troubles.
If it's hard to actually write the posts, then I suggest following a few copywriters and marketers on LinkedIn. Their experience and advice on marketing and writing are top-notch and helped me overcome writer's block many times (some of them also have newsletters that I can't recommend enough. My score for them is: would sign up again/10).
- https://www.linkedin.com/in/lena...
- https://www.linkedin.com/in/eshl... (+ newsletter)
- https://www.linkedin.com/in/kate... (her Why We Buy newsletter is what every marketer needs to read, absolutely my favourite out of all I've read so far)
Hypefury (free) & Tweethunter (paid) both have inspiration panels for content ideas. You can also use the Twemex chrome plugin to see the best-performing posts on Twitter to get some ideas of what performs well.