How would you describe your product in 1 sentence? 🤔
Maly Charbonneau
9 replies
Marketing… such a key element to a great launch and yet something we often push to the side.
If you could describe your product in 1 sentence what would it be?
- Would you try to educate your clients on features?
- Would you try to build an emotional connection or brand personality?
- Would you display your benefits?
Replies
Rich Watson@richw
short description with benefits
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At Curatora.io, we've come up with this phrase as our short description. "Easily find & share highly-relevant content for social media".
It explains what it does and how it helps you.
That's an exciting question which I believe has no right or wrong answer. It highly depends on how you are placed in the market. Recently, our team discussed the "1 sentence" that would best describe our product. Few observations from there:
1. Some folks wanted to highlight the "What" and "How" of the product as the key value proposition while few were inclined toward the "Why".
2. If you are at an early stage of your product and then people would not understand your value prop if you talk about "Why", of course, you can do it if you are Apple or Google ;)
3. Rather focus on the "What" and "How" for the start which can be modified basis your placement in the market.
I hope this helps :)
Find what you need when you want it where you need it who to contact regarding "why and how you can do it"! https://bit.ly/3K0Uitc
I've found this helpful: https://www.ycombinator.com/howt...
It touches on this topic. It is hard to talk about this generally, but write simple English, describe the biggest pain point of your customer, or talk about the biggest advantage over your competitor.
Current one-sentence for our product i came up with is: "An app to reduce wrinkles and signs of skin aging with science-proven face massage techniques".
So yeah, it's built through basic value proposition template. And definitely not ideal to this point. But i guess it highlights the two main points: 1) What user gets through using an app 2) How it works. I think, that is the main point of one-sentence. All of the other points (like brand personality) comes after this.
Here is an example: some skin exfoliating cosmetic product can a have a really lovely brand personality. But if i don't know what i get through using it, i won't buy it. Because, - ok, i'll exfoil my skin. So what? How it will benefit me? If i'll get no answer, ill leave website. This may be kinda obvious, but i decided to point this up, just in case 😄
So, considering that one-sentence is probably the first thing a user get to know about the product, ill stick to: what a user gets and how it works.
But, what do you think? Does our one-sentence make you curious to know more? We are still working on it, so we will really appreciate the feedback ☺️