How to win Developers ?

Arun Pariyar
8 replies
πŸ‘‹ Hi Makers, I would love to know your thoughts on this topic. Developers are different than your average user. Standard marketing lingo does not appeal to them and owing to their understanding of tech to convince them takes more at least that’s how I have found, I could be wrong. πŸ‘‰ Anyway for those who have developed products for developers I would love your thoughts and suggestions. πŸ‘€ If you reading this and YOU ARE A DEVELOPER please take one step more. πŸš€ Our team made SetOps a cloud deployment and management tool that wants developers to easily host digital products on AWS with little to no knowledge of AWS or Ops. Have a look at our website ( and lets us know if how we have presented SetOps appeals to you and if you have any suggestions for improvements πŸ™Œ Your suggestions will be invaluable πŸ™


Yuri Lisin
Well, I've always attracted devs from our team for such campaigns. They usually simplify the message and make it straight to the point. Actually I've learned from that approach. Concise and honest marketing is a powerful thing in our days:)
Arun Pariyar
Hey @yuryfication, Thats the same experience I have had with other devs as well. No fluff and get straight to the point. A lot of the wording on our website has been written by devs rather than content writers so we are pretty confident that SetOps will resonate with developers. Thanks you for your suggestions πŸ‘
Sean Song
1. opensource your code 2. answer questions at 3. join programmers' conferences, like #linuxcon
Alexandra Cote
curious if anyone has some insights to share on HackerNews
flo merian
Launching soon!
@alexandracote hi Alexandra! for your interest, you may find some insights on the topic in these 2 Discussions: key takeaways
  1. write about problems,
  2. keep posting.
to quote @paulg: > "If you want to appeal to Hacker News readers, tell them how something complicated works." (source) hope it helps!
Dylan Merideth
Show them a side by side of the process done manually, then show the process done with Setops. Seeing is believing.
Aleks Dahlberg
Nothing beats great docs!
flo merian
Launching soon!
@aleksdahlberg hey Aleks πŸ‘‹ out of curiosity -- what are the best docs you've read? and why? would love to have your inputs in this Discussion. thanks!