How to Promote Your SaaS Startup
Mazhar Shah
3 replies
As we know that social media is one of the best ways to promote products and services online. Platforms like Twitter, Facebook, and Instagram make it simple to share the details of your SaaS products, interact with prospective customers, promote special offers, provide customer service, and much more. Please share more tips...
Replies
Fabian Maume@fabian_maume
Quora can be an interesting platform. You can check the potential here: https://app.qapop.com/analyze
Linkedin has some good potential, if your enterprise price is high enough.
Comparison website are a must. You need to be G2 and capterra.
There are "few" others you can use:
https://alternative.me/
https://alternativeto.net/
https://www.g2crowd.com/
https://www.getapp.com/
https://www.saashub.com/
https://stackshare.io/
https://www.goodfirms.co/
startuptabs.com
startupbuffer.com
crunchbase.com
f6s.com
startupproject.org
startupstash.com
startupranking.com
www.startups-list.com
10words.io
startupresources.io
www.betabound.com
Share
Agreed, with SaaS startups you can do a lot to utilize online marketing/selling and fully automate it. What really pays off is putting in the time and effort for building a solid foundation at the start, and that makes things easier in the long run.
There's also more uniqueness in the Go-to-market approach depending on the type of industry or customer segment for the solution. To tackle that I normally recommend listing the top 3 competitors within the same Geos and then utilizing tools to analyze their web traffic, resources, how they get their conversions and so on, if you're not a leader in the space you can use that to your advantage and just follow the winning strategies that your competition is applying :)
Last but not the least, always leave a buffer of about 20% of your yearly marketing budgets to test new things, there are always new cool tools and ideas to try out and if we don't try we wouldn't know.
Yes, social media can be a cost-effective way to promote your business online and reach your target audience. However, SaaS businesses are known for rapid expansion and as you grow, you will be bombarded with inquiries. How does your product work? How much does it cost? How does the refund policy work? Is there any free trial?
You can use a ticketing system such as ProProfs Help Desk (https://www.proprofsdesk.com/) to track all SaaS customer inquiries or issues in one place. This will ensure that your marketing efforts are not wasted and prospects are successfully converted into customers.