How much of the content you use in marketing is user-generated content?
User-generated content is becoming increasingly popular. I'm curious to hear how much people on PH use it in their marketing. How much would you like the % to ideally be? What type of UGC has been the most effective so far? 🤔
Good question! Unfortunately, max 10%.
The trend is heavily weighted on UGC at the moment. No matter the platform/medium, anything we run is always at least half UGC. Whether that comes organically, incentivized via offering coupons for video reviews, influencers, or hired 'tiktokers', people love UGC and you must use that to your advantage as heavily as possible (without seeming forced obviously)
I answered this way because my business is related to design, but sometimes I do it myself on the site https://create.vista.com/colors/...
Hi @eeri2 ! Right now, we mainly repost UGC on Twitter and LinkedIn, but we are interested in also posting UGC blogs and hopefully videos as well. @stefani_kovachevska interesting to see the amount of UGC others implement 👀