How important is the 'Startup story'?

Question

Continuing from my previous discussion on 'What's the hardest part of growing a startup?', I want to know your thoughts on how important it is to frame a compelling story about your startup and why?

#startuptalk #startup

Arnab Barua · Accepted Answer

I would say pretty important! Story telling is crucial to get interest and buy-in. Most likely the problem you're trying to solve, came from an experience or a story. Tell that. Make it fun, friendly, and engaging!

Akarsh Jha · Answer

Extremely vital. Humans relate to stories, experiences, and perspectives of other humans. We don't relate to a website or an app. At the end of the day, whatever you're creating, you'll need buy-in from other humans and the best way to do that is create a compelling and powerful story that others can relate to in order to back your business or app.

Jaskiran Kaur · Answer

I think 'Startup' story can be great for reading , connecting with people as it can help in increasing interest in company then it's product , how it was created , how product idea was generated , what was the story behind the name of the startup ,what were the struggle of the founder which can inspiring for people, etc.

Roy · Answer

@jack_davis7 absolutely! Thanx Jack!

Roy · Answer

@arnab_barua Good point Arnab! Thanx!

Jack Davis · Answer

I think story telling is super essential to entrepreneurs!

How important is the 'Startup story'?

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