How does your Startup make use of LinkedIn?

Question

Hi, hunters! Hope you are having a great beginning of the year so far.

Our team is still working on our LinkedIn strategy. For this reason, I wanted to ask other teams how they use LinkedIn as a way to create brand awareness. Do you post fun content? Just updates? Is your LinkedIn still pretty much unplanned? Let me know! :)

Maxwell Davis · Accepted Answer

Not currently using LinkedIn as yet to market - but what I do know is that it's undervalued and poorly used.

Company pages are ok for general updates but the real engagement comes from personal relationships on LinkedIn - so use those instead for the content.

Rosie Sherry · Answer

This is for the company I founded but no longer run day to day, mostly they've used the company page feature, it has done quite well with over 60k followers.

The best part has been engaging with relevant questions and no promotion/ad money was spent on any of this.

https://www.linkedin.com/company/ministry-of-testing/

Janinah · Answer

Need to stay utilising linkedin more in all honesty.  Though I did Come across this video earlier,  so thought I'd share: https://youtu.be/IOdU44bMqZw

Lior Galante Cohen (Vaza) · Answer

We usually post at least once a week. We try to provide our followers with some real value, and also share some fun things and behind-the-scenes moments at Amy :)

Martina Hackbartt · Answer

@maxine_buchert Hi Maxine! Omg, I laughed so hard to the mamma mia video. Thanks a lot for sharing your thoughts!

Martina Hackbartt · Answer

@janinah Thanks a lot for sharing, Janinah! I'll definitely take a look at the video

Martina Hackbartt · Answer

@maxwellcdavis Great advice! Thank you very much

Martina Hackbartt · Answer

@lior_galante_cohen If I have to be honest, I absolutely adore Amy's Linkedin posts! They're so relatable.

Patricia Botić · Answer

We use Linkedin mostly for updates and occasionally some fun stuff. For instance, today we published a Mamma Mia video parody for startups and VCs (https://www.linkedin.com/feed/update/urn:li:activity:6886248575806906368) and it's mixed in with a bunch of more serious posts about what's happening, of course with a fun flair :)

We plan out specific days for specific posts so we have a continuous presence and we specifically look at those posts that got us the most followers and activity to help guide us in the right marketing direction. Hope this helps a bit!

Michel raugh · Answer

we use LinkedIn for any business because here fake users are very less so LinkedIn is best in these days

Maxwell Davis · Answer

@martina_hackbartt you're welcome :)

Manoj Ranaweera · Answer

We unleash some of our 3,080 Volunteers on Linkedin who bring us more Volunteers every day.

www.skilledup.life - free talent for tech startups

We are slowly transferring what works for us to our customers.

I don't do fun! My own Linkedin profile is 100% unplanned. It's a dumping ground for my thoughts. None refined.

#BuildInPublic.

Fred Chris · Answer

LinkedIn helps my startup through marketing. I set up a personal profile and create a page for my company. After which I start to post content related to what my 3d animation video services do @ https://video.bonfbiz.com

Then, I was able to build an audience on LinkedIn of people who want to buy from me. When ready to launch a product, I  have a group of people to sell to.

Lior Galante Cohen (Vaza) · Answer

@martina_hackbartt Thank you for that, Martina!!

Daniel Depetris · Answer

I believe that on this score, we are far behind.

How does your Startup make use of LinkedIn?

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