How do you write headlines (titles) on your landing pages?
Alexey Shashkov
8 replies
Hey, makers! What are the best practices to write a headline (title) on a landing page? How do you do that?
Replies
Dawn Veltri@dawn_veltri1
Benefit followed by the implication of the benefit.
Share
My 2 cents...
First, start with the user:
- If it's a new concept, state 'what it is' + 'the benefit'.
- If it's a familiar idea in a competitive market, just state the 'differentiator.'
Then, think about the machines:
- Make the 'what it is,' 'the benefit,' and/or the 'differentiator' something you want to optimize for with SEO.
No fluff whatsoever in any part of the headline: it's annoying to the user to see marketing speak and it's useless to the machine because nobody searches for marketing speak.
Good question - no real tactic to it
But one thing I've learned that works well is.. being as transparent as possible
Avoid any jargon or 'smooth' talk, make it as easy to consume as possible
hope this helps in anyway
Waqar
Use your 1-liner as your headline.
To figure out which 1-liner works best for you, you just need to do trial and error. Keep using your 1-liner when pitching your product to people and iterate it.