How do you write headlines (titles) on your landing pages?

Alexey Shashkov
8 replies
Hey, makers! What are the best practices to write a headline (title) on a landing page? How do you do that?

Replies

Rachel E. Allen
Product person at core
My 2 cents... First, start with the user: - If it's a new concept, state 'what it is' + 'the benefit'. - If it's a familiar idea in a competitive market, just state the 'differentiator.' Then, think about the machines: - Make the 'what it is,' 'the benefit,' and/or the 'differentiator' something you want to optimize for with SEO. No fluff whatsoever in any part of the headline: it's annoying to the user to see marketing speak and it's useless to the machine because nobody searches for marketing speak.
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Alexey Shashkov
Inspired product maker
@rachel_e_allen Cool 2 cents, Rachel. I owe you one. Thx!
Waqar Wasti
Product Manager @ SaaStock
Good question - no real tactic to it But one thing I've learned that works well is.. being as transparent as possible Avoid any jargon or 'smooth' talk, make it as easy to consume as possible hope this helps in anyway Waqar
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Alexey Shashkov
Inspired product maker
@waqarw I really appreciate your reply, Waqar. Thanks!
Dawn Veltri
Director of Marketing @ RAEK
Benefit followed by the implication of the benefit.
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Alexey Shashkov
Inspired product maker
@dawn_veltri1 Nice. Thanks, Dawn.
Michelle Marcelline
Co-Founder at Typedream (YC W20)
Use your 1-liner as your headline. To figure out which 1-liner works best for you, you just need to do trial and error. Keep using your 1-liner when pitching your product to people and iterate it.
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Alexey Shashkov
Inspired product maker
@michelle_marcelline Michelle, thank you. I can't thank you enough. I like your tips!
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