How do you stay calm on Launch Day? 😨

Question

We launched our product, Insightly Analytics, on Product Hunt today.
https://www.producthunt.com/posts/insightly-analytics

Seeing it go up and down the charts is terrifying. What are your tips to stay calm?

Maya Ben Zid · Accepted Answer

I tell myself several things. For one, it's still only a day - you can do your best, but there will be tomorrow and you will have other things on your plate. Don't overthink this.

Also, it's good to have consistent promotion practices before the launch - engaging with the PH community, building a brand following, content marketing. You know that you can gain traction with these even if your launch day flops.

Last but not least, if you are worried specifically about the Product Hunt performance - it's just a channel and it's unlikely to make or break your business. Besides, Product Hunt has a specific audience and your product might not be the match. Don't give up and look for other ways to spread the word.

Answer

You can maintain composure on launch day if you complete 90% of your preparation before the launch.

Fabian Maume · Answer

I drink maté :) 🧉 Congrate on finishing in front of Marketing Miner.

Sudheer Bandaru · Answer

@fabian_maume Yum! Thank you, Fabian!

Answer

@sudheer_bandaru1 Appreciated!

G. M. Mehdi · Answer

Good Luck. You have my support. Happy to see it in the top 3!

Sudheer Bandaru · Answer

@amelia_charlie I'd like to think we did that!

Sudheer Bandaru · Answer

@maya_ovice That's very reassuring, Maya. In the last 24 hours I've learnt that the genuineness of your Product Hunt community is what takes you forward in the race, and what actually matters for the growth of your company.

How do you stay calm on Launch Day? 😨

Replies