How do you optimise your search engine on your blog?
Each brand has its own blog and I am wondering how the users search on the blog and if the startups optimise their search engine to make it easy to search in their database blog posts.
Do you mean so that users can find older blog posts?
Just quality content, good use of keywords and LSI, competitor analysis. For the latter, this tool can help you find ranking keywords - you can check the top 1 articles