How do you guys re-activate churned users?

bijal dave
10 replies

Replies

Sule Gorgulu
Sule Gorgulu
Launching soon!
BDR @Decktopus
such a great question. waiting for the replies!
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Shreyanshi Gupta
SaaS Marketer
Something that can help is- Delivering value beyond the core product: Adding extra value (such as bonus content, discounts, or other special offers) to the product can make it more attractive to users who are looking for additional benefits beyond what is provided in the core product.
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Kevin Xu
Founder & CEO of Cirqle Network
Ask them why they stopped using your product and re-evaluate what your product does for them. If users are leaving then that means there's nothing your product does to make them stay.
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Kevin Xu
Founder & CEO of Cirqle Network
In addition to my last comment, just let them leave. Your product just might not be for them and that's okay. Understand what your product does and who it is for. That way when you see people leave you can say either "oh that makes sense they wouldn't need this" or "I thought they would use this. I need to figure out why they don't".
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Raghav Mittal
The Data
Everyone finding the answer to this question
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Ramy Wafaa
Founder RoundIcons.com
I really want an answer to that!
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Jason Chan
co-founder of Subset.so
Shipping new features!
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David Babins
Niche businesses, marketing etc...
Sometimes, Digging around helps with Quicker learning ready to solve info etc... Lots out there to Learn, curate and publish about... :) https://www.productmarketingalli... https://www.marketingnerd.co.uk/... https://userpilot.com/blog/reeng... https://www.actito.com/en-BE/blo...
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Shilpa Mandhan
Head of Growth @ Squaredance
I think reactivating churned users is really difficult - primarily because they've churned! Instead I'd say focus on those who are dormant - i.e., have some level of activity and are still subscribed to your platform - and bring them back up to a solid engagement level, however that is defined for your platform. As for churned users, depending on the reason they churned if the situation has changed you could always go back to them and see if they're open to a conversation. That said, anything you can do to identify churn indicators so that you can pre-empt upcoming churn - that's probably where time will be best spent.
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Amir Andohkosh
Founder
Personal follow up to gain feedback works when small enough scale - it's also a really good learning opportunity even if the user doesn't want to come back
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