How do you develop product strategy?

Tatiana Lima
4 replies


Paul VanZandt
It's a careful dance between customer needs, internal priorities, and development ability. You need to balance all of these things while also maintaining the vision behind your value proposition. Easy, right? If you're interested, we just launched today and would love your support:
Qudsia Ali
Define. Refine. Develop. Iterate. Ship a little, and ship a lot. These are all useful steps to developing a solid product strategy, but depending on your company, or how you operate, the approach may need some adjusting to mesh with the general workings of the company itself. We have always used this strategy for developing our product strategy.