How do you build your personal brand on Twitter?

Aaron O'Leary
60 replies
I've seen people go from 0 to thousands of followers in a few months, all because they zoned in on building a personal brand. Do you have any tips for makers that want to do the same?

Replies

Mehdi Rifai
interested in this thread
Kate Kovbii
Oh my, I need that one too 😬 So I'll just wander around and listen a bit 👂👂👂
Sveta Bay
I went through this path recently. Here's my simple formula: A. Growth from 0 to 100 followers — Use DM to find like-minded people. — Treat your Twitter account like a product: set up a value proposition, tone of voice, and "competitor analysis." — Set daily targets on posts and replies (ex. 3 posts, 30 replies). B. Growth from 100 to 1000 followers — Make weekly content planning. — Experiment a lot. — Get inspired by new Tweet formats from influencers. — Re-use content: 1 thread can be divided into 10 1-liners. — Don't be disappointed with low engagement, it happens even with big accounts. — Engage with big accounts right after they post smth (Notify button will help 🔔) C. Growth 1000+ followers — If you want a loyal and active audience, respond to comments (not only with GIFs haha) — Be a human; with all this AI flex, people want more life content. — Don't post just theory. Post your experience and examples. #buildinpublic — Analyze what content works better for you and double down on it. — Try to go viral: analyze viral content examples and implement them. — Experiment with your bio because the conversion from visitor to follower highly depends on it Also, I shared some tips in this article 😊 https://blog.makerbox.club/audie...
Michel Gagnon
@basv I love the "Don't post just theory". I believe there's too much generic advice out there. Taking from experience is quite valuable. Thanks for sharing!
Ross Macfarlane
@basv great ideas. DO you have any tips for anyone who simply doesn;t find joy in creating content? Like is there an easy hack to do it or do we just have to bite the bullet and go for it :)
Sveta Bay
@aaronoleary thank you, Aaron! Always happy to share tips on Twitter growth. Waiting for more creators with valuable content 😊
Sveta Bay
@therealrossmac you can try to build in public - just sharing updates on your journey. I highly do not recommend using AI flex to write tweets for you - it's easily spotted 😄
Business Marketing with Nika
@basv Thank you. In my country, we predominantly use Instagram (or TikTok). Twitter is not so popular here, but I spend there so much time and the content of many people is more valuable than other social media. Well, Reddit is also good.
Elly
I love this community talking about this stuff. I'm so curious too.
Hashir Ahmed
Define your niche and area of expertise to establish yourself as an authority, engage with like-minded individuals, and generate potential business opportunities.
Hashnimo
I'm also interested in this, and I've actually attempted to build one before. However, I eventually gave up because Twitter's lack of a proper and automatic organic reach system made it challenging.
Divya
Find your identity
Nataliya
@basv Great tips! Thanks for sharing!
Nisa Meray
Very interesting thread, thank you all.
Adithya Narayanan
Use our platform www.hushl.in! It's a gamified, creative platform that generates daily ideas for you, gives your ideas structure, helps you write (using fine-tuned GPT4), provides feedback and helps you distribute your tweet :)
Richard Gao
Honestly, the simplest way is just build in public. You can see my account @TheRealEtch and what I post on there for examples
Darcey Turner
Sharing high-quality information on Twitter needs consistency, as does engaging with your audience, developing a unique voice, forming relationships with influential people, and taking part in relevant discussions.
Aakarsh Yadav
I have been working closely with freelancers, creators, and professionals who want to build their personal brand(s) on platforms like Twitter and LinkedIn. It ultimately boils down to few of the following things:- 1. Choose a niche that you are comfortable talking about in public. 2. Have a clear idea of what you want to talk about and the stuff people would like to engage with. 3. Create a content calendar and batch create content and schedule your posts when you are in the creative zone. 4. Stay consistent. Can't emphasize how important this is. In fact, this is the most important of all. 5. Engage with the content of other people. Building a personal brand is more about engaging with others' posts rather than just engaging through your own content. Following these tips would start to bring in results. Will take time at first but eventually will snowball to something big.
Vikram Sahu ꩜
This is too good. Curious to know more about. Following this thread 🧵
Aida Zu
Sharing tips that saved me months, 1. Find the circle, I mean not only the community circle but also the topic circle around the things you want to share. Spend some time understanding the narratives. Remember, Twitter is aaaaalllll about storytelling and the identity you build there. In case you want to build a highly engageable and solid audience there. If not, then stay aligned with the viral waves, one day you'll catch your wave 2. Use a sustainability approach in your content creation process. I'm sure you don't consider Twitter as the only platform. You may have blogs, videos, Linkedin and so so. Example: 1 Blog post - 1 video - 5 Linkedin posts - 25 Twitter posts. Remember, good content pieces never have an expiring date! People tend to forget, so you can just recycle your old posts, give them a fresh frame and go. 3. Make a list of accounts whose topics really resonate with you. Stick to them. Engage a lot.
Brady Lewis🤖
I've really found that humor has been my best tactic for building followers on Twitter.
Abhinav Yadav
I recently went through this process for Wavel and am still in process of executing it. Building a brand requires consistency, authenticity, and engagement and so is true for Blue Bird Twitter. Here are some fundamental steps that have worked for me. 1) Define your brand: Before you start tweeting, define what you want your brand to represent. Consider your interests, expertise, and values (this will help you even in performance marketing on Twitter if you plan to do so in future). I actually went through the performance marketing parameter to narrow down the ideas. 2) Optimize your profile: Your Twitter profile should reflect your brand. Using a professional profile picture and header image, and writing a bio are some basics to it. Including relevant keywords that people might search for will be a great help. 3) Consistency is key: Tweet regularly, but avoid tweeting too much or too little, I think one tweet a day will be a good starting point but you can expand it to 3-5 depending on your capacity. Consider using a social media scheduling tool to help you plan your tweets in advance. 4) Share content that your audience will find valuable, such as industry news, helpful tips, listicles, or your own insights. Consider creating your own content, such as blog posts or videos, and sharing them on Twitter. Use relevant hashtags in your tweets, but avoid using too many or irrelevant hashtags 5) Engage: Twitter is a social platform, so it's important to engage with your audience. Respond to comments and messages, retweet and like posts from others. This definitely helps you get followers within a few weeks. 6) Monitor: Keep track of your Twitter analytics to see what content performs best and adjust your strategy accordingly. Building a personal brand on Twitter takes time and effort. You might have to reiterate step one several times to find what exactly the audience wants to read and listen to. You can shorten the path by looking at profiles posting similar content and analysing what is working for them. However, this might make you fall short of uniqueness. Stay true to your brand, be patient, and keep engaging with your audience you will hit the goals you want to achieve. :)
Alex Fall
@abhinav_wavel Thanks for sharing your experience. This is insightful.