How did you get your first 10 customers to your product?

Clement Surry
35 replies
Especially if your friends and immediate network is not your target segment

Replies

Victoria Roy
Your first customer could very well come from a search engine. Ensure your online presence
Clement Surry
@victoria_roy that's true. It takes a few months though right to see our website in search engines?
Sven Radavics
@victoria_roy @clement862 Yes, but if you start creating content the moment your write your first line of code you can build it together. Also, go for very long tail keywords. Even if the only have monthly searches of 10 or 20. You can rank for those quite quickly. Combined with cold outreach (or warm if you have friends with websites that can link to you) you can rank a lot faster than most.
Social Media worked for us! (Ed-Tech)
Sneha Saigal
@palam_s any specific content strategy that you think helped the most? I am focussing on building the supply side of https://geeksandexperts.com/
Clement Surry
@palam_s did you focus on any particular social media?
@sneha_saigal works when you know your target segment clearly & their interests. Helps if you can focus on 1-2 of their interests, than many.
Jakub Piskor
1:1 outreach. Mostly through targeted DMs on social media.
Clement Surry
@jakub_piskor sounds like the best choice to begin with. What's the open rate for this DMs (if you have any experience in this)
Jakub Piskor
@clement862 I'm currently doing it, unfortunately I don't have open rate stats yet.
Lirian Ostrovica
@jakub_piskor @clement862 If one can afford it ($$) Linkedin InMail messages are the best
Sven Radavics
Mostly partnerships. 2nd would be cold outreach
Stefani Sparysheva
@sven_radavics What kind of partnerships worked best for you?
Sven Radavics
@stefaniya_sparysheva That really depends on the product. Right now it's content partnerships, webinars & twitter spaces. Back in 2010 I was at a GoPro competitor and we had a partnership with Red Bull. Content partnerships was big there too but also a lot of product placement. eg. Red Bull athletes wearing our cameras etc.
Abdulrashid Lamptey
From trusted friends referrals
Clement Surry
@abdulrashid_lamptey @lirian I was worried about the same and especially when they don't fit the target segment
Abdulrashid Lamptey
@lirian @clement862 no it all depends on the product, either a friend or family know someone you wanted to use your product to introduce you to or they share your product among their networks and that is how we got our first customers not necessarily they using the product. Hope you get me?
Justin Johnson
We offered a free concierge / white glove service at the end of our user interviews for these potential customers to try the product. It helped because they had just gained an intro to the product so the initial credibility hurdle was somewhat taken care of by the time they tried it.
Marin Smiljanic
Our product Omnisearch, is a search solution that can find information inside audio, video, images, documents, and text. We had a fairly unorthodox way of getting our first customer - we launched an app on the Thinkific platform (https://www.thinkific.com/), which is kind of like Shopify for course creators. I definitely recommend considering launching on a platform. Shopify, WordPress or anything of that sort can really be worthwhile in your earlier days. The caveat is that you need to invest development and integration time up front, and it's not easy to reach end users directly.
Rich Watson
from discord we built a community there for our app, and provided a lot of services & useful content to keep users sticking around. think we had close to 10 subscribers the first month we rolled out membership plans. our discord now has 19,000 users a year later.
Clement Surry
@richw that's amazing. How did you get the first few to join the discord server?
Rich Watson
@clement862 we uses various methods, a lot of new users came fromdisboard.org or top.gg which are websites that you can list your server or discord bot on- which has great google search results if you use a good description. posting good content in other servers to strike up chats with like-minded users is good too, but a lot of work for such little growth. in the beginning and for a short time, we promoted the server by sending DM's in related servers- but this isn't a good practice, very spam-like. but our top competitors continue to do it daily, and I can't lie and say the results aren't great.
Ameena Shad
From Heroku and Slack
John Alimi
Friends and family, Internal network, communities
Arctic Jackie
Hey! I would say partnership, definitely! One more important things is the dialog with the community from the very first step. Ask and listen, so there will always be a great product for customers to use!
Suresh Sharma
Friends and family, Internal network, communities, also Quora helps a lot
Karthik Tatikonda
This is the flow that has got 10 customers for us Build in Public tweets & Fb posts --> Redirected them to the waitlist landing page --> Once the product is built, sent mails to the waitlisters --> Made 10 sales
Bernard Badó
- Medium - I just documented my process of building a product - Quora - I answered problems my product solved - Reddit - sharing valuable resources - Google Ads