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  2.  → How did you decide on your beachhead/early adopter target...

How did you decide on your beachhead/early adopter target audience?

Komal Narwani
2 replies
Sometimes our product caters to a large audience of potential users. You can segment behaviorally, demographically and so on... The question is - how do you know which one to target?

Replies

Matthew Johnson
It was a combo of who we found experienced the problem most during our early user interviews, combined with who we could reach, and who we understood the most.
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Komal Narwani
@mattcrail Alright, so filtered the world by 1) Already interviewed? 2) Reachable 3) Combination of 1 + 2 = Best Understood Interesting, thanks for sharing!
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