Hi. Let's share your epic fail story šŸ”„

Dmitry Shyn
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Dmitry Shyn
I'll share my experience. Before developing the project, we conducted 30 interviews with potential customers. Then we conducted 2-3 interviews with the first users every month during development (it lasted 4 months). Our product was ready to launch and we were confident that everything was done cool. We decided to take repeated interviews with the users. Our product was really handy, but as it turned out it wasn't solving their real problems. If we had launched it, it would have been an #epic #fail. We continued to test different audiences and look for customers who were ready to pay. It was a difficult time. We found the answer completely by accident. I just started telling everyone about our product. And the other founders themselves said that our product could be useful to them personally and how much they were willing to pay. And now all we have to do is update the functionality a little bit and get ready to launch.
Aleksandr V
Hi Dmitry, My first startup, called Shopster.sg (does not exist anymore), was kind of a guideline of "how to fail a startup". It was a hardware + app that worked with ultrasonic signal (back in 2012!) to detect shoppers inside stores. ā€“ Almost no market research, but believe that we know better ā€“ No marketing, but massive product with a lot of features ā€“ No sales, but believe that market will find us ā€“ 8 devs, 0 sales, 0 marketers But, to me, it was the best experience you can gain through a failure.