Do you think live streaming is the new future of E-Commerce?
I have been following the E-Commerce industry for a long time and one of the fundamental problems of E-commerce is user engagement and conversation ratio. To resolve this problem, E-Commerces from china came up with live shopping where users can see a live demo of products and it has been a huge success. After the huge success of Live E-Commerce in China, the World is embracing live shopping. It is helping lots of startups to increase the conversation and engagement ratio. Last year, Louis Vuitton and Nike conducted their first live shopping broadcasts. According to Louis Vuitton, more than 15,000 viewed their debut live streaming, and the session created a 10% increase for them. As for Nike, it is reported that more than 2.78 million people watched the “Nike Air Max Day” live broadcast. Know more about, Future of E-Commerce from the following link: Live streaming is the new future of E-Commerce