Do you think email marketing still works?
Roy
18 replies
Replies
Aron Kornhall@arokor
If not, there wouldn't be any spam.
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It really depends on the industry, audience and offering. If it's used to enhance other marketing campaigns, it could always help.
@jasmowgood good insight! Thanx Jas!
It works and it depends on your audience, how well you are able to drag their attention and how well you present what they are going to gain.
@thunderbird27 Great observation! Thanx Rashi!
Yes, yes, yes.
Email is still a great place to build a relationship with your customers. You have to be smart about the content, and the segmenting of your customer lists, but I've seen great results.
@nick_hutton Personalization and segmentation is the key I guess! Thanx Nick!
Yes it does. Anyone that says it doesn't is just targeting the wrong people or is spamming. Some time ago I worked for a company where we created a community for our most loyal customers and were able to achieve a 10% conversion rate with every email.
@matthew_buitendijk 10%! Wow! That's amazing! Thanx for sharing Matthew!
It's up to your audience's behaviors. If they spend most of their time on social media or other internet platforms, your approach will not not work.
@emmanguyen Good observation! Thanx for sharing!
i think no one reads them
@andrey_ksandinov may be they do!