Do you think email marketing still works?
Roy
18 replies
Replies
RASHI JAIN@thunderbird27
It works and it depends on your audience, how well you are able to drag their attention and how well you present what they are going to gain.
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@thunderbird27 Great observation! Thanx Rashi!
It really depends on the industry, audience and offering. If it's used to enhance other marketing campaigns, it could always help.
@jasmowgood good insight! Thanx Jas!
Yes, yes, yes.
Email is still a great place to build a relationship with your customers. You have to be smart about the content, and the segmenting of your customer lists, but I've seen great results.
@nick_hutton Personalization and segmentation is the key I guess! Thanx Nick!
Yes it does. Anyone that says it doesn't is just targeting the wrong people or is spamming. Some time ago I worked for a company where we created a community for our most loyal customers and were able to achieve a 10% conversion rate with every email.
@matthew_buitendijk 10%! Wow! That's amazing! Thanx for sharing Matthew!
It's up to your audience's behaviors. If they spend most of their time on social media or other internet platforms, your approach will not not work.
@emmanguyen Good observation! Thanx for sharing!
If not, there wouldn't be any spam.
i think no one reads them
@andrey_ksandinov may be they do!