Did you know the difference between Lead Generation and Demand Generation?
The Hunter
8 replies
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Davor Kolenc@davor_kolenc
Demand generation helps you attract your target audience, and lead generation enables you to convert qualified audience members into customers.
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@davor_kolenc Rightly said. If demand generation is the awareness of the pain, then lead generation is the option to relieve the pain! And one must embrace retention strategies to translate the customers into loyal customers.
Demand generation is the process that happens before lead generation. Once you create demand about your product/service, then you traget leads for your business.
@srishty_chaudhary True! Through demand generation, we focus on wide engagement, whereas in lead generation, we try to capture the right prospects.
Demand generation refers to the comprehensive program of sales and marketing initiatives that aim to generate interest for your product or service, nurture high-fit prospects into customers and retain those customers for the long-term
Dunkinrunsonyou
@pojaslisa Absolutely! Focusing on driving demand will position the business as the leading authority in the market that will produce high-quality leads.
