Content distribution & demand gen
Waqar Wasti
9 replies
Content has always played a huge role in generating users for new products - however it is a long tail strategy that takes time
I'd be curious to know how you've accelerated the process
Waq
Replies
Maxwell Davis@maxwellcdavis
In the past on a content heavy site I:
- Repurposed the content
- Developed marketing campaigns on individual pieces of content
- Worked heavily on links internally within my own site
- Identified specific longtails from forums to compete
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@waqarw Well in my case there was a forum that people went regularly to find answers - I pretty much copied what people wrote as a forum question and just made a blog post out of it. So for example this post you did would be: How to Accelerate Content Distribution and Demand Generation.
These days though there are loads of SEO tools you can use to figure out the right keywords for the title.
@maxwellcdavis Interesting, i imagine backlinks played a big part! curious your thoughts on how to identify those longtails
Content distribution is the key.
I'm personally using Missinglettr to boost my content reach; https://fabian-maume.medium.com/...
I'm also using Quora to repurose my content using the AI tool from QApop.
@fabian_maume Have created a lot of different channels ie linkedin, twitter, quora, reddit or do you focus on a select few ?
@fabian_maume Agreed is quite resource/ time intensive to ramp up channels
Repurposed the content is the key. Make big blog post and repurpose them on social media
@gaelle_lacoste Understood! do you run a podcast too? if so, how do think about repurposing that content? ie short clips, transcripts/articles, social posts