[Case Study] How to position your early-stage tech product
Carsten Pleiser
6 replies
I just wrote a case study on IndieHackers on how we used April Dunford's 10-step framework to come up with Paperless' initial positioning and thought it may be relevant to some of our fellow PH friends:
https://www.indiehackers.com/pos...
Hope you'll find this insightful.
Replies
Vian Trinh@vianingrowth
Interesting read, thanks @ckpleiser!
I'm not following strictly 10 steps myself, but the important parts are surely looked into. This framework comes in extremely handy for the MVP phase or even go-to-market plan :)
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@vianingrowth Totally agree. It also allows for speedy execution as you don't need a three-day workshop.
Great sharing @ckpleiser! Wanted to comment on it but I'm still yet to get a invite code for IndieHackers aahha. Thanks for reposting here
@tszhoi_19 I rewrote the whole thing for LinkedIn here:
https://www.linkedin.com/pulse/h...
this was a helpful read, thanks for sharing @ckpleiser