Best Ways to Collect Testimonials for a New Product?

Question

Hey Product Hunt community!

I’m currently looking to gather testimonials for my product, and I have friends and family who are willing to leave reviews. I’m wondering what the best approach is—should I have them write reviews directly on directory websites, or should I use specific tools like Trustpilot?

Any advice or recommendations on the best way to collect and showcase testimonials would be really appreciated!

Xinshu Ta · Accepted Answer

Send email to customers

Robert Thomas · Answer

Definitely tap your network to find early adopters who match your target audience. Offer them a free trial in exchange for a testimonial. Avoid friends and family unless they truly represent your ideal customer. You could also try reaching out to relevant online communities or forums where your target users hang out - offer a special discount code to active members in exchange for trying your product and providing a review. The key is finding people who will give you authentic feedback and testimonials to build initial social proof.

Guillaume · Answer

@busmark_w_nika  Thanks for the advice, Nika! 😊 Where do you usually have people write the reviews? Do you use directory websites or another platform?

Business Marketing with Nika · Answer

Find a relevant group of people and offer them free access to your tool. Friends and family may not be your real target audience.

Benson Gao · Answer

It is recommended to prompt users for a review or send them an email after they have used the service

Dedew · Answer

To gather testimonials, start by asking friends and family for honest feedback and feature it on your website or social media. Then, encourage them to leave reviews on trusted platforms like Trustpilot or G2 to reach a wider audience. Video testimonials can also add a personal touch. Make the process easy by providing clear instructions and links to review sites. This multi-channel approach builds credibility and authenticity for your product.

Sage Wang · Answer

If you're looking for genuine testimonials, I recommend starting by reaching out to early users directly and asking for feedback in a conversational way

Sage Wang · Answer

A balanced approach worked  best. Start by collecting organic feedback from real users directly, which you can feature on your website or landing pages.

Siri Nana · Answer

Trustpilot is a good option if you're targeting general consumers. It adds social proof for potential customers.

Melina Cross · Answer

Ask them to leave reviews on G2 or Capterra if it’s a SaaS product. Those sites have credibility and traffic.

Guillaume · Answer

@dedew16 Thanks for the detailed advice! I love the idea of mixing written and video testimonials. When it comes to providing instructions and links to review sites, do you find a particular format works best for getting people to follow through?

Business Marketing with Nika · Answer

@gde It depends on the Platform – where you launch on PH, try to get reviews there. If you have an app, try to get them on Google Play, or you can get them into DMs or abstract them from comments section. :)

Sage Turner · Answer

I’d collect them via email first, then showcase the  best ones on your website and marketing materials.

Answer

Start with your website! A simple testimonial form or landing page works great for building up initial reviews.

Answer

I’d recommend video testimonials. They feel more authentic and can be repurposed across platforms.

Best Ways to Collect Testimonials for a New Product?

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