What is the most difficult part of finding product-market fit in the SaaS industry?

Jasper Ruys
16 replies
Serial entrepreneurs, what is the most difficult stage of finding a product-market fit in the SaaS industry? 

In the framework of: a) Market Research b). Ideation c) Customer Validation e) Finding Developers/Designers d) Product Development f) Audience Building/ growth hacking

Replies

Content Strategy for Sassy b2b
i think it depends on specific problems you're faced with in each of these honestly, I like using the JTBD to pin point stuff like this
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There's a better medium
e) with an amendment: "Finding good Developers/Designers"
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Growth Hacker & UX Optimisation
@trivial Maybe it is my personality, but usually I get along with designers. In my experience, most developers I have met, often have some kind of diva complex ;)
Sales Manager @ADOHM
I think audience building is the most difficult stage, because the audience you want to target is already exposed to so many similar solution. And it's very important to tell them about you unique proposition.
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Founder at Trackabi.com
@meghna_bagri You are right, there are many solutions out there and it's difficult to make people even listen to say nothing about trying a product.
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Growth Hacker & UX Optimisation
@meghna_bagri @andrey_mi How do you work around this inconvenience?
Founder at Trackabi.com
@meghna_bagri @jas801 Just trying to use all available means to reach as many potential customers as possible.
CEO at JetDesk
Everything is easy if you know how to do it
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Founder at Trackabi.com
@pavell2l Can't but agree :) The question aim is to improve the knowledge
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Growth Hacker & UX Optimisation
@pavell2l Excellent answer.
Impact driven social entrepreneur.
Let me phrase it like this: All points can be an equal challenge but your list is missing the g.) Make customers adopt to and pay for the product/service.
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Product | Marketing manager
@gordianoverschmidt Absolutely agree. Conversion and retention is, in todays extremely fast pace of incoming information, the most challenging task.
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Growth Hacker & UX Optimisation
@gordianoverschmidt @rvelitskiy I am growth hacker, so that is the one point, I actually never worry about.
Impact driven social entrepreneur.
@jas801 Sorry, your growth hack (f) includes paying customers?!? But there we are. To me, research and ideation is not even a topic to talk about. Maybe you can re-define your question?
Growth Hacker & UX Optimisation
@Gordian Overschmid, I never said that I paid customers? The question was not what I think is the most difficult, but what others think is the most difficult. Growth Hacking takes time and the willingness to try new ideas. But like everything in the business department. If you have the experience, it becomes easier. Einstein put it well: “If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask… for once I know the proper question, I could solve the problem in less than five minutes.” In my experience, optimization or adjustment is easier than doing research or ideation because ideation and research involve people, and those are often conflict-avoidant and biased. In contrast, data never lies, but human pattern recognition can be a nuisance. Although depending on how you perceive people and do business, I can understand that others can have a different opinion.
Founder | Dev | Product
Product Channel fit tbh
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