What are your favourite Explainer videos?

Question

I'm drafting the VO for the explainer video for my product right now, and I'm reviewing other explainer videos for ideas. They all seem to follow a very similar format (animated, problem statement followed by an introduction of the product etc). This format obviously works but I'd love to create something a little less generic and more memorable. It would be great if you could share your favourite explainer videos (or your own explainer videos) and let me know what you like about them. Thank you!

Ronan Wall · Accepted Answer

@vincenthaywood These are great. Although my lack of comic timing somewhat limits my options : )

Vincenthaywood · Answer

I'm a fan of the animations to a certain degree - but more from an emphasis on the product rather than the generic cookie cutter prebuilt ones.
From a video perspective I think Dollarshave club nailed it : 
https://www.youtube.com/watch?v=ZUG9qYTJMsI

And Fiverr recently did a good one :
https://www.youtube.com/watch?v=R69QXI4VvZo

Note these are 'humour' but they all open with a pain point - something that's bothering the user

Cian McCarthy · Answer

Hey Ronan! This video won 'Explainer Video of the Year 2018' and makes great use of questions as hooks, maybe something you might like to consider. Best of luck! :) https://www.youtube.com/watch?v=p7XwSF8NgsQ

Ronan Wall · Answer

@victor_burke I hadn't seen that one! So good

Victor Burke · Answer

Hi Ronan,
One of my favorites was created for Spotify
https://m.youtube.com/watch?v=zVHR1Ol7K5U
It’s a fun video and really speaks to their audience.  Best of luck!

What are your favourite Explainer videos?

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