What data do you need to make business decisions?

Hello to all. We are currently creating a Panoptic Insights tool that collects business-relevant data about the markets (marketing channels and audience data, economic indicators of the regions, the number of investments and active investors, etc.) and I am wondering what data you consider important when making a decision. Please write down some of the most important ones for your business. For example: - Number of competitors - Customer value at every stage of the funnel - Opinion leaders of the segment in which we work