What do you ask your customers?
Corey G ™
10 replies
I've got a few calls booked with customers. I'm wondering if anyone has any good questions to ask outside of the basic "Do you have any feedback?" type questions.
Replies
Saakshi Jain@saakshijain
You could start by asking them 'Why did they use your product in the first place?' I have come across a lot of instances where the team developed the product for a specific use case but customers are using it for something entirely different. So, this question helps you to get new insights on your GTM strategy.
The second good question will be 'What were you using to fulfill your same need prior to our product?' This would help you understand the a good product market fit, this also helps in understanding your direct (those who have similar product) & replacement (potential products customers might use to substitute your product/service) competitors.
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@saakshijain I like this! Makes sense.
If there was one thing you could fix with "insert subject of choice" right now, what would it be?
Ask them to refer new customers if they were satisfied with your product/service.
It really depends on what you do but here is a one liner that normally gets a hard "No" followed by some of that feedback you are after:
Are we falling short anywhere?
Normally it goes:
You: Are we falling short anywhere?
Them: No, you guys are great. But I do wish the blah blah blah did more blah.
Or
You: Are we falling short anywhere?
Them: No.
You: Really? We are very open to feedback and if you have anything that might help us we definitely want to know.
Them: Come to think of it you guys do suck at blah blah blah.
What they think about our products and services.