What's the hardest part about launching a product?

Abadesi
55 replies
For me it's always a combination of the following: (1) not feeling ready (2) not feeling like I have spent enough time building an audience/followers around it (3) worried launch will not go as expected. What do you find the hardest?

Replies

twitMate. Downtime Monkey, Big Toe Web
Getting the launch off the ground! The first review can be the hardest to come by...
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Founder & CEO, Hustle Crew
@ryan_w_glass Yes reading reviews takes resilience for sure. Do you usually make a launch checklist to ensure it gets off the ground smoothly?
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twitMate. Downtime Monkey, Big Toe Web
@abadesi I probably should make a checklist - I've just launched today and it seems to be invisible :(
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Founder of namecame.com
@ryan_w_glass I see it! 🙃Downtime Monkey 2.0?
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twitMate. Downtime Monkey, Big Toe Web
@builtbystephen Awesome - thank you!
Founder & CEO, Hustle Crew
@ryan_w_glass where are you promoting and sharing? do you already have an email list/audience you are sharing it with?
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Creator of Vote Learn
I think everyone has the same feeling as you :D
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Co-founder @ Leave Me Alone 💌
If you feel 100% ready then you've waited too long before launching :)
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Founder & CEO, Hustle Crew
@jamesivings yes James solid advice! But what if you are feeling only 20% ready? 😬
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@jamesivings The reason why makers want to be sure the product is bug free before the launch is because the game is one shot try, if the users find it ugly or buggy they will not come back again!
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Co-founder @ Leave Me Alone 💌
@aboubakr_mekhatria no one has mentioned bugs :) I wouldn't recommend launching a buggy product, but as @abadesi mentioned, bugs aren't the only reason for people not to feel 100% ready.
Founder, CreatorKit.com
Well, we've just launched today and our app is crashing so...I guess everything!
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Founder & CEO, Hustle Crew
@kevinnatanzon oh no! hope you get it back up and running ASAP
Project Manager & UX/UI-Designer
The last 20 percent before the release of the project.
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Founder & CEO, Hustle Crew
@mxmllr what is in the last 20 percent? last minute things?
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Project Manager & UX/UI-Designer
I believe in the rule that 80% of the product can be finished in 20% of the time. The remaining 20% will take 80% of the time. While I'm in the second phase I find it hard to decide when it's time to release the product. For example, how much time should I invest in quality assurance or bugfixing before introducing the product to the masses?
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Founder & CEO, Hustle Crew
@mxmllr I love the practice of doing constant reflection / cost benefit analysis.
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Web Designer & Web Developer
Marketing. I hate marketing. 🤯
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Founder & CEO, Hustle Crew
@alessandrotesoro what do you hate about it? as someone who loves it I'd be happy to share advice :D
Web Designer & Web Developer
@abadesi It's probably because I'm a developer that I hate marketing. What annoys me the most is not being able to see results immediately. With code instead I can see immediately if something is working or not 🤷‍♂️ I build and sell WordPress plugins so I'm just not sure which channels are the most effective or even where to start from. The only strategy that has ever worked for me is "build it, ship it, they'll come". Which is easy for small projects but very hard for larger projects like the one I'm currently working on.
Founder & CEO, Hustle Crew
@alessandrotesoro I hear you. What channels have been most successful so far? Email newsletters? Twitter? LinkedIn?
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Getting your first users (I am working through this now 😅)
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Founder & CEO, Hustle Crew
@markmurphy37 how is it going? I always rely on social and email marketing for that.
@abadesi It's going ok! I've been pushing on some social channels relevant to my audience like Twitter and various Subreddits. I'm thinking of trying some ad slots on a couple newsletter to see how they fare. Do you have any advice when it comes to email marketing and building an initial list?
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Founder & CEO, Hustle Crew
@markmurphy37 aim to share something regularly e.g. a weekly digest. Include a CTA in the header/footer asking folks to share with friends. When tweeting again be bold with the CTAs. Also try to get on podcasts that target your audience even if they have a small audience - with a niche you may get a higher conversion %.
@abadesi I like the thought of sharing something on a more regular schedule and being more bold with CTAs on Twitter. I appreciate the advice!
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Jack of all trades (and master of none)
Definitely #2 for me. Product development takes up so much time before the launch that there is not enough time spent to do marketing/community building!
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Founder & CEO, Hustle Crew
@sisi_l the key is to do both at the same time. It requires an embrace of imperfection and writing about ideas which may not be fully formed.
Web-dev, maker of QuickAdminPanel.com
I guess the hardest part that if you launch and you think it's important day for you and you worked for it very long, and, as a result - no one actually uses the product on the first day. Or, even if they do, they just click around and don't stay for the second day. This is hard to swallow that "your baby is ugly". This is the moment when you realize that in 99% of the cases the actual LAUNCH DAY is a myth, the actual business work only starts there, marketing and selling.
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Founder & CEO, Hustle Crew
@povilas_korop yes yes yes! @csallen said in our podcast its better to stop thinking of launching as your ONE SHOT but constantly be launching :)
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Founder & CEO, NestFlick
@povilas_korop True. The hard work starts after launch. Hence the reason you may need to launch again, and again, and again.....
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Co - founder & CEO of Enqlo
@povilas_korop I think you are absolutely right. Unfortunately, many of us invest so much energy and emotions into building the right product and eventually launching it, so we are already kind of "burned up" when we actually do it. Realizing that launch is just the beginning of yet another very long lap, doesn't really help with burnout at the end of the day :(
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Maker, founder and tech enthusiast
Knowing when to stop is definitely a hard one for me. Coming from a programming background I find myself always trying to build a ton of feature just because it's "easy" for me. Sometimes I'm jealous of people who just create wordpress pages and get a lot of validation before writing any code at all.
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Founder & CEO, Hustle Crew
@dima_grossman I think that happens to lots of developers! You always know what more could be done and you have an impulse to. So how do you stop yourself from doing that and finally shipping?
Maker, founder and tech enthusiast
@abadesi I have awesome partners (@shaharc , @tomer_barnea1 ) that stop me where I can't :)
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Co - founder & CEO of Enqlo
@dima_grossman You've put that right :)
YC SUS grad 2018
launching to the write users
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For me, definitely is #2. The constant wondering: "do I really have something here or is just my imagination and optimism?"
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Founder & CEO, Hustle Crew
@rautaalin how do you fight that?
@abadesi Keep building, iterating and trying until it sticks, I guess.
CoFounder at Aptera
Everything you listed plus doing it for the first time on Product Hunt! Any tips specific to being successful on this site? We are only a few weeks out!
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Founder & CEO, Hustle Crew
@conrad_ehing spend each day building your community outside PH so you have as many folks as possible chiming into your launch sharing reviews and comments.
Crypto enthusiast and entrepreneur
I did my first launch today and whoo eee! What a ride! I've been a lurker on Product Hunt for a while so had an idea of what good launches looked like - never realized how much energy must go in behind the scenes! Super fun and a lot of notes for the next one!
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Co - founder & CEO of Enqlo
@lindsey_winder Congrats Lindsey :) So, how did it went?
Product Manager
Even when you think you estimated all the risks, the market will show that you didn't.
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Maker | Software Engineer
its definitely marketing for me , being a developer it was relatively easier to create the product even though we have a good organic growth rate now it helps if the word is spreads much faster. Any advice welcomed !
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Usually what happens is a lot of minor bugs start appearing last minute at launch... and then there's the pressure of trying to fix those bugs on time before our self-determined launch. Being a non-technical founder, it feels crazy at times because it's not something I can control. Then after that is knowing when to launch on the market or when to delay (the rule I generally use is if it's sufficiently valuable to the user, launch).
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Founder & CEO, Hustle Crew
@jonathan_sun1 i feel you! That's where you need to lean into the team and trust in the process
Founder & CEO, NestFlick
For me it's 3 - worried the launch wll not go as expected.
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@abadesi I'd say #2 - finding the right audience. I know that I'll never feel really ready, and I know the launch will not go as expected because, life, but the marketing and audience gathering always feels elusive. Like the perfect answer/audience/follower/hashtag/ad/etc could be right around the corner and it's tough to say, okay, that's enough, what you've done is enough, let's just get it out the door!
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Founder & CEO, Hustle Crew
@sarahloertscher that's why I think makers should spend time building their personal brands, you get a great mix of folks who are interested in what you do and share similar interests and values. Thus a captive audience to convert into product users when the time comes.
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@abadesi I think that's such a smart way to approach it, although my personal struggle with that is how much time I want to spend on social media (not very much at all). I stopped using social media almost two years ago and am a much happier, balanced person. But that does "cost" me things too, mostly in my work life, and one of those things is an audience, for lack of a better word. I guess it's the common struggle of work/life balance in yet another place. I'm curious on your perspective - have you found way to strike a balance?
apphunter.io - coming soon!
So, you had your worries - but how did the product launch work out in the end? :) @abadesi
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Founder & CEO, Hustle Crew
@ostrowele I was pleased with the results! You can check it out here https://www.producthunt.com/post... after the launch I have predominately focused on Twitter as an acquisition channel which has worked well. We were able to 2x our growth in 4 months.