How do you define the role of Product Marketing?
Richard King
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One question I'm always fascinated by is how product marketers define their roles.
We’ve all got different experiences with what product marketing is and should be.
So I decided to establish the State of Product Marketing Report 2019.
600+ respondents, all product marketers, chiming in about their work. There’s never been a more direct look inside the product marketing craft than this.
The results were just released today on Product Hunt.
I want to know if people in product agree with the results or are surprised that the general consensus is that product marketing should be seen as a more strategic position?
Product Hunt link - https://www.producthunt.com/post...
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Richard King@richkingpma
We define PMM as the strategic lynchpin for sustainable business growth
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