15 steps to Launch on Product Hunt. Based on a community event hosted by Product Hunt CEO & COO

Sveta Bay
34 replies
Don't worry if you missed the event, I collected all the tips for your successful launch ๐Ÿงก I. Pre-launch 1. What should launch on PH? ๐Ÿ”น product is new or has substantive updates since its last launch ๐Ÿ”น product = product ๐Ÿ”น product is usable, trustworthy, high-quality, innovative, useful, and provides unique value ๐Ÿ”น product is interesting for the PH community 2. Why launch on PH? ๐Ÿ”น distribution - get website traffic - add brand visibility - get awards & recognition ๐Ÿ”น connections - find first users - find investors & advisors - build your community ๐Ÿ”น feedback - validate idea - find product-market fit - get reviews & social proof 3. Should I find a Hunter for my launch? Not necessary. 60% of #1 Products of the Day were hunted by Makers themselves! Hunter is anybody with PH account, who shares a new product with the community. Benefit: users, who follow the hunter, get notifications about the launch. 4. Build your community before the launch. ๐Ÿ”น on Product Hunt - participate in discussions - create discussions - host AMA in discussions ๐Ÿ”น on other channels - Twitter - Slack - Discord - Newsletter 5. Meaningful connections can support you on launch day ๐Ÿค Create anticipation on public channels. It really works! 6. Give a community a top-notch experience. ๐Ÿ”น custom landing page ๐Ÿ”น special offer for PH launch For MakerBox, we made a FAQ section with Product Hunt Kitten ๐Ÿฑ 7. Prepare your launch assets ahead of time. 8. Draft your first (maker) comment. 100% of products that won Product of the Day had a comment left by the maker. ๐Ÿ”น be helpful & humble ๐Ÿ”น way for the community to learn about the product ๐Ÿ”น way for the community to know the makers and the building process II. Launch time! 9. Activate your audience ๐Ÿš€ Share your launch on all your channels and get your community involved. But don't directly ask for upvotes and be spammy! 10. Use badges and embeds. Drive support to your launch from your site! 11. Talk with the community. Engaging in conversations is important on launch day. ๐Ÿ”น ask for feedback ๐Ÿ”น reply to comments 12. Use the Launch Day dashboard. ๐Ÿ”น follow your progress ๐Ÿ”น keep track of incoming comments & reviews path: profile image โžก๏ธ my products III. Post-launch 13. If you got Product of the Day / Week / Month, add a badge to your site! ๐Ÿ”น boost your social proof to the moon! 14. Thank your supporters. Keep the momentum - follow up with those who supported you. Those who upvoted your product became followers of your Product Hub. This means you can start to excite your new supporters about your NEXT launch! 15. Help searchers find you Encourage users to review your product on Product Hunt to build social proof. Millions of people come to Product Hunt (directly or through search) to find products that meet their needs! That's it! If you want to read a thread version with images, follow the link to the thread https://twitter.com/sveta_bay/st...


Erik Hudak
Hello @basv, do you have any interesting Discord servers up your sleeve? We launched Invoicing app for freelancers - Billdu today (www.producthunt.com/posts/billdu) and are currently sitting at 8th position... so we would definitely need some support :)
Aruna Chawla (she/her)
This is so good! You've done such a good job of bringing it all together for the community. Thanks a ton!
Parฤฑltฤฑ Erkan โœจ
Wow, thanks for the tips! They are really helpful.
Julia Zakharova
Thank you! You did a great job! I learned something from you.
Gaurav Goyal
@basv Thanks for the wonderful tips. Is an official recording of the event available?
Brenna Donoghue
Thanks for sharing this! I missed the event so this is a great help
Batuhan Cebi
Hey @basv This is so good. I sent it to my team and definitely wanted them to read it ๐Ÿ„๐Ÿปโ€โ™‚๏ธ๐Ÿš€
Imtiyaz - Curatora.io
Firstly, Thank you for writing this. This is really helpful, as we are launching Curatora to the ProductHunt community on 24th August. producthunt.com/upcoming/curatora
Sandra Djajic
Thank you for sharing these tips, Sveta! These are super helpful to know.
Radhe 360
I am continually invstigating online for articles that can facilitate me. Thank you! Also visit my site - https://status-video.com/
Qudsia Ali
Great work @basv. I also attended the live event and it was very informative.
Dan Kulkov
Just finished 2000-word playbook about launching on Product with Indie Startup Pumped to hear what do you think of it โ€” https://blog.makerbox.club/how-t...
bahman sadeghi
When is the next event ?
Ankur Singh
Thanks a lot for summarising the event, this is super helpful!!
Ivan Ljubiฤiฤ‡
Thanks, Sveta. This would be helpful!
Ann Ezexel
Thank you for such a checklist! We will launch in a couple of days, I hope that everything will work!