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October 1st, 2018

Usually only a few privileged sneaker influencers get to unbox new sneakers before their release date. But in the first ever AR unboxing experience, Foot Locker is letting every sneaker head unbox the eagerly awaited new Gatorade AJ1s before they drop. The first of its kind Snapchat lens allows user to explore the new sneakers in 3D.

Business Insider
Foot Locker is unveiling a first-of-its-kind Snapchat Lens this Christmas, which people can use to 'unbox' Gatorade sneakers using augmented reality. The retailer is trying to turn a typical product demonstration into a shareable social experience rooted in sneaker culture.
The lens grants an early look at the footwear company's latest Gatorade AJ1 sneakers Foot Locker gave the sneaker community a unique gift this Christmas with the debut of a new lens for Snapchat that gives fans access to the company's latest sneakers before their release date, letting fans 'unbox' the shoes using augmented reality.
unboxing experiences - As popular as unboxing videos are on YouTube, the phenomena tends to leave viewers out as passive participants-but to make the unboxing exper...

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