- I eat our own dog food so I might by biased, but you could take Brand24 for a spin. We collect mentions from social media as well as news sites, blogs, forums, and message boards. Historical data is limited though, and the tool works pro-actively so if you want to measure the results of a marketing campaign, for instance, it's best to set up a monitoring project before the launch. You also mentioned cost-effective - there are three pricing plans to choose from, starting from $49 per month. As far as real-time aspect is concerned, it gets even better with a Slack integration (if you use Slack obviously :)).
A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.
Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.
- Very helpful in monitoring all public opinion about the product, not only Facebook, Twitter and Instagram as well as delivers several types of analytical reports which, when used properly, can result in substantial sale boost