5
Traction

How startups can achieve consumer growth

Nick Allen
Nick AllenHead of Marketing at FileInvite | Kiwi · Written
This is a great book for thinking outside the traditional channels ( exploring 19 of them). Really makes you think about engineered marketing and compounding marketing activities. Two examples I took: - have a think about the existing platforms that could 10X your trial users, like creating a WP plugin, an apple app, a Zapier integration or even better, help another platform out so much they promote you too. - Look at new features that a product may have or new product launches. Instagram leveraged the iPhone camera, Evernote were one of the few with an iPad specific app at launch and have an app in EVERY category they can: Recipes, business, productivity, travel, https://appcenter.evernote.com/c...
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