- Likes: 1. Most robust and reliable source of data to track visitors to your website, and generation of reports that will help you with your marketing. 2. Does not require developer effort. Dislikes: 1. Sometimes confusing, overwhelming for first-time users.
Love HotJar! It's been pivotal for us to understand our customers, and learn how we can improve our product (SmarterQueue).
The only thing I wish it had was team member assignment within HotJar. As there are hundreds of viewings, as a manger it's a bit of an admin task to assign viewings to individuals. There maybe a way of doing this within HotJar that I've missed, but couldn't easily see it.
Great tool overall 👍🏽
I love using HotJar and have used it in conjunction with Google Analytics for years! I am able to gain so much insight from watching the recordings of people interacting with the site. This is something I would recommend to any digital marketing professional.