- Ricky Yean made this productThere are tons of new Kickstarters everyday and given the limited duration of the crowdfunding period, promoting it is super intense. Journalists are tired of it and many newsrooms have policies to not cover Kickstarters. Of course, there are always exceptions. If your Kickstarter is truly novel, has celebrity endorsement, or is shattering funding records, they can still make the media pay attention. To get started, I recommend setting up a press page so you can start highlight your project. When you start receiving media coverage, the press page will automatically update so you can focus your efforts on keeping the momentum going.