What's the best way to create personal, dynamic content-driven emails?
I'll need to send personal emails with dynamic content, based on behaviour of our users on our website. The content need to be 'related content', so I'll also need a clever database that can link visited pages to related content. The system should se… See more2 recommended
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First it is important that the content of your website is available through API. Than you need a data warehouse where all of your user data (user account, email address etc) is stored including tracking data of your users. To finalise it you need a recommendation engine and which matches the user's behaviour with your content and pushes that data to an ESP which sends out the newsletter. The solution you need consists of multiple elements. You can get them either separate like Mailchimp, Segment.com etc.) or an all-in-one solutions like Salesforce Marketing Cloud, but the decision of tools is quite depending on your b… See more
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You can use Vero to track behavior of your users (you can send events to Vero with javascript triggers on your site), or integrate with your own database to pull in viewed content through an API, or integrate with Segment or something similar. We sync user data to Vero for any information that we need to segment users on (you would want to sync things like language if you're sending content in many languages), and send behavioral data with javascript events that kick off transactional emails or drip campaigns.
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