What are the best product/design/startup books to read over the Christmas break?

@robjbye Hooked by Nir Eyal with Ryan Hoover

@robjbye Reading has always been vitally important for me. Most founders don’t read enough — and as a result, they miss out on a lot of accumulated wisdom and make a lot of avoidable mistakes. It’s helpful to have variety. As a CEO you need to know 1) what your company should do and 2) how to get the company to do it. These are very different things. Here are some of my favorites: What the company should do (strategy): Playing to Win by A.G. Lafley and Roger Martin Good Strategy, Bad Strategy by Richard Rumelt Innovator’s Dilemma by Clay Christensen and Crossing the Chasm by Geoffrey Moore How to run the company effectively: High Output Management by Andy Grove (my favorite book on management) The Effective Executive by Peter Drucker It also helps to get a sense of the adventure and chaos that come with starting a company: Founders at Work by Jessica Livingston The Hard Thing about Hard Things by Ben Horowitz

@robjbye Intercom's books are an absolute must: https://www.intercom.com/books

@robjbye Hooked by Nir Eyal.

@robjbye rework by Jason Fried

@robjbye I would echo hooked and traction. Also for inspiring "The hard thing about hard things" by ben horowitz or "zero to one" by Peter Thiel. For practical I think "Running lean" by Ash Maruya is one of the best startup books I've read. My startup shelftaught.com is built to answer exact questions like this. You can see other books I recommend on shelftaught.com/duncan.garde or you can search by topics like product/startup etc. as well and find recommendations.

@robjbye Lateral Thinking: Creativity step by step - Edward de Bono

@robjbye traction by founder of duckduckgo

@robjbye I found the e-book, "So You’d Like To Build a Small, Profitable SaaS Business." by Tyler Tringas inspiring. https://tylertringas.com/micro-s...

@robjbye 'Do You Matter' by Robert Brunner and 'Don't Make Me Think' by Steve Krug are staples in design.

@robjbye I would suggest a book by Simon Sinek, although not exactly what you asked for. Start With Why by Simon Sinek It is an interesting book, and I think it shines a light on a part thinking that a lot of founders and creatives ignore (at our own peril).

@robjbye the hard thing about hard things

@robjbye Herb Lubalin: Art Director, Graphic Designer and Typographer

@robjbye "Build better products" on the practical side. "Let my people go surfing' for inspiration

@robjbye Originals by Adam Grant is an amazing book.

@robjbye Hi Rob, I co-authored a book on Leadership which includes many ideas on how to start and run a company. Its called Millennial Leadership and the Audiobook is exclusively available on the Android App https://play.google.com/store/ap...

@robjbye "Competing Against Luck" - How to frame your product from the point of view of "A Job that a consumer Hires your product to do." "Several Short Sentences About Writing"

@robjbye Principles by Ray Dalio. It chronicles the rise of a hedge fund and will not likely be widely read in technology. He believes that the culture is critical to success, as is making sure the best ideas get implemented. Towards that end, he demands transparency among employees and continual review of decisions and how decisions are made.