- Leo Zhavoronkov made this productThis tool displays: - Audience demography - Audience quality breakdown (amount of massfollowers, fake profiles, influencers and real people) - Engagement authentity It's very convenient that it also have a single metric, which represents the overall influencer quality (AQS). It makes it easy to compare influencers side by side
As a social media consultant dealing with bloggers/influencer marketing on the daily basis, for me this kind of tool is truly an amazing asset. I was using some other tools but they were not as convenient and not as accurate. I have been playing with it all day and so far I simply love it.
Instagram marketeers should be more than happy to use a tool like that: fake followers and automated likes, poor reachability - those are valuable data to consider before contacting influencers. Albeit, it took several minutes to analyze one account, I believe the process can be (and will be) accelerated in the future. Also, I would like to see if I can play with data: check certain points for report, compare two or more accounts.