anujCo-founder, Shuffle. Product Person.

Choosing between email services for startup

For our early stage startups, we need to do outreach emails, transactional emails (login and notifications), weekly newsletters and behavioral/lifecycle emails for onboarding/reactivating dormant users. Currently, we are considering Buzzstream for outreach emails (but it is expensive), SparkPost/PostMark for transactional emails, Sendy/EmailOctopus/MailerLite for newsletters, and Intercom Engage/Autopilot for lifecycle emails. Ideally, we want to be able to consolidate all of this on one or two platforms, and minimize costs. -- So, I am wondering what/how is everyone using and their experiences with those tools?
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3 recommended
  1. Felix GurtlerWeb Software Builder, Indie Hacker 🤖 · Written
    This is purely wonderful for transactional (and only transactional)
  2. Felix GurtlerWeb Software Builder, Indie Hacker 🤖 · Written
    Great for non-transactional emails. Offers both API access and has a UI marketing email designer which works well.
  3. Tejas Kinger20SaaS Product Marketing @ Freshworks Inc · Written
    Mailchimp should work well too!