Jennifer LynnFounder, Catch & Release app

What are some effective ways to get the word out about my recently launched niche app?

I'm looking for ideas other than social media as I am already doing that, to spread the word about my niche app that has recently launched. It is exclusively for the outdoors, sports and fitness enthusiast.
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Lisa Dziuba@lisadziuba · Swift Learner & FlawlessApp.io Founder
@kemacopa When we launched our tool for iOS engineers, Flawless App, we work a lot with newsletters, communities groups, and Twitter. I made a huge list of things you can try for your launch. You can check all of them in GitHub Marketing for Engineers collection: https://github.com/LisaDziuba/Ma...
Jennifer Lynn@kemacopa · Founder, Catch & Release app
@lisadziuba Thanks Lisa! I'll look at your collection today. Much appreciated!
Nate Sanden@natesanden · Entrepeneur, 1s0s.com
@lisadziuba Amazing contribution, thank you!
Lisa Dziuba@lisadziuba · Swift Learner & FlawlessApp.io Founder
@natesanden happy, that it was useful for you!
James Walsh@walsh_ldn · Grow your startup with salescamp.io
@kemacopa Make sure you're on ProductHunt, you have joined relevant Slack groups, you're posting in relevant subs on Reddit etc. Social media is a great strategy if you can target your exact market. I run Growthstore.io, a marketplace for handpicked and pre-packaged growth gigs, so feel free to take a look there too! :)
Edmund Tian@edmoneh · Software Engineering Intern, Facebook
@kemacopa @walsh_ldn What would be some relevant Slack groups?
James Walsh@walsh_ldn · Grow your startup with salescamp.io
@kemacopa @edmoneh I'd look through places like Slofile and Slacklist to search for relevant communities. Maybe even location-based Slack groups such as TechLondon etc. depending on the markets.
Jennifer Lynn@kemacopa · Founder, Catch & Release app
@edmoneh @walsh_ldn I was wondering the same so thank you both so much! I tried Reddit but you're not allowed to post a link to your own website it said. I'll look into Slofile and Slacklist for sure. I'm amazed and thrilled at the support I've been getting from the Product Hunt community! :)
James Walsh@walsh_ldn · Grow your startup with salescamp.io
@edmoneh @kemacopa Reddit is a great resource but you need to actively engage with the community because - as you mentioned - often you won't be able to post a link to your own website. I really do recommend it though! If you find relevant communities, make sure your username is something like 'ReleaseApp' and you can also reach out to users in relevant Reddit communities via personal message. I reached out to people in a particular niche by finding the Reddit subs, then personally direct messaging people - I converted quite well from that (it's not scalable, but gets you your first users + the ball rolling). Best of luck!
Jennifer Lynn@kemacopa · Founder, Catch & Release app
@edmoneh @walsh_ldn Thanks James! Again, great advice :)
Santosh Maharshi@santoshmaharshi · Startup consultant. Venture Partner
@kemacopa When you search for a product similar to yours, where and how the web talks about it that will be your first target. If you can get a word there. First, you may want to consume all the points of self publishing, where you can talk about yourself. Going by any social sharing button - facebook, twitter, linkedin, g+ and so on. And then to slideshare, medium, blogs, answers on quora and so on. I myself have found many apps via Quora. Don't miss out on press release services and product discovery tools like ProductHunt :) Immediate effect - Any ad platform if you can find your niche audience there and with appropriate budget. Time consumers - Reditt and many other networks need previous participation and presence. They don't appreciate forced plugs. Success occurs there due to some strategic investment or pure tactics which may not be replicated by others. Beat the format - If they got a NYT article, can you get a podcast, if they have excellent article can you get a video. , if they got a slideshare presentation can you get a case study done, if they have 2 testimimonails can you get 10 using the same logic of formats. Lastly don't miss out on Organic SEO, little delayed but it's a must One more last thing - Just reach out to people within your network or even strangers who can help you. They will help you, ( have recieved help and helped others many times - mostly without any previous connection
Jennifer Lynn@kemacopa · Founder, Catch & Release app
Hi @santoshmaharshi. Wow, thank you for all of the ideas! Organic has been my avenue so far and I'm going to delve into your suggestions. I have no problem reaching out to people I don't even know...you never know what might come of it. :) Again, much appreciated helpful hints!
Sam Rye@samrye_enspiral · Founder
@kemacopa I've recently become fascinated with the idea of launching communities around products, and one of the best tools I've found for that is Mighty Networks: https://mightynetworks.com/
Jennifer Lynn@kemacopa · Founder, Catch & Release app
Hi @samrye_enspiral Thanks so much! I'll definitely check it out!
Yash Bhardwaj@yash · I love awesome tech products
@kemacopa Follow these steps. 1. Figure out who your early adopters are? (people who'd instantly download the app without much need to explain) 2. Find out where you'd find them in Large Groups and spread word in a way it doesn't seem like an ad. 3. Invest in building a good marketing funnel ( a good landing page + explainer video) 4. Try methods of content marketing by using platforms like Medium & Quora that promote your content automatically unlike FB and Twitter. I grew a vocabulary learning app to it's first 10K downloads through Quora and now it's at 490K downloads and never spent a dime on marketing! Cheers.
Jennifer Lynn@kemacopa · Founder, Catch & Release app
Hi @yash. Thank you so much for the great tips! My app is exclusively for the Outdoors, Sports and Fitness enthusiast to buy and sell new and used clothing, equipment and gear. I'm currently using Instagram, FB and Twitter and was in need of other avenues. This is how I found Product Hunt and all of you amazing people that have opened my eyes to platforms I have never heard of. I'm so appreciative! I'm a "retired" Special Education Teacher so my forte was not in technology...until this concept came to me. :) I have learned so much and love it! I'm going to look into Medium & Quora today and I'm familiarizing myself with Reddit and what you are and aren't allowed to do. Thank you again! Jennifer
Paul Shuteyev@paul_shuteyev · CMO, PromoRepublic
@kemacopa You can feature it on https://startupradius.com/ at no cost at all. They publish interviews with startups and product-related stories. Recommend!
Jennifer Lynn@kemacopa · Founder, Catch & Release app
Hi @paul_shuteyev. Thank you! I'll do that right away! Much appreciated :)
Pavan Sethi@pav_sethi · building things.
@kemacopa I would check out Instaaa by @ryanheybourn - it's a one-stop shop for exactly what you're looking for :)
Ryan Heybourn@ryanheybourn · Internet raised. I built @bidhype.
@kemacopa @pav_sethi thanks Pavan! Happy to answer any questions you might have about Instaaa, Jennifer 🤗
Jennifer Lynn@kemacopa · Founder, Catch & Release app
@ryanheybourn @pav_sethi Thank you so much! I'll check out Instaaa today :)
Abadesi@abadesi · Community at Product Hunt
@kemacopa Awkward being the one to state the obvious but you haven't featured Catch & Release on Product Hunt yet from what I can see, that would help! 🙂
Jennifer Lynn@kemacopa · Founder, Catch & Release app
@abadesi Thank you...don't know how to do that. I just signed up on Product Hunt yesterday and am still trying to figure out how it all works (aka now I feel awkward)
Jennifer Lynn@kemacopa · Founder, Catch & Release app
@abadesi I've completed the information to feature Catch & Release on Product Hunt, thanks to you! Hope it gets approved :)
Patrick Woodhead@patrick_woodhead · Co-founder at Pilcro
@kemacopa by the way you have written your question, I think you know some very effective ways - e.g. I just checked out your app! On a more serious note, for an app that is selling outdoor activity gear, my immediate thought would be to get the word out in fishing/climbing/mountaineering clubs or mailing groups.
Jennifer Lynn@kemacopa · Founder, Catch & Release app
Hi @patrick_woodhead. So glad you checked out my app! I'm currently advertising in an online fishing newsletter that reaches 200,000 people twice a month and am searching for publications in the other areas you mentioned. Thanks for your suggestion about the clubs as I didn't think of that! :)
Christopher Mite@christophrmite · Software engineer and entrepreneur
@kemacopa We've just launched our app today so we don't have much traction but it was built just for your case! At https://lucr.io you could offer some discount or rewards for using your app. It would get users attention. If you are curious you can check our campaign at PH https://www.producthunt.com/post...
Jennifer Lynn@kemacopa · Founder, Catch & Release app
@christophrmite Thanks so much Christopher and I'll definitely check out your campaign and app :) Mine is catchandreleaseapp.com
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