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Ryan HooverFounder, Product Hunt

What are the best tools for managing and optimizing Facebook and Twitter ads?

We're going to run some experiments and would love to hear your recommendations. We're looking for something that will help manage multiple campaigns and report performance to help us learn what works and what doesn't.
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18 recommended
  1. 82
    Adstage

    All-In-One Advertising Platform

    I haven't personally used it but my friend had a really good experience with this for Twitter A tool that is both cross-platform and cross-network and provides you with management of your ad campaigns on the internet is the Adstage tool. They carefully monitor the followers of your advertisements and help in analyzing the right audience for your promotions. The tool provides exclusive campaign creation and campaign management tabs with automation.
    Comments (1)Share
  2. 46
    Action Recorder by CustomerLabs

    No-coding alternative to Google Tag Manager.

    253719
    Vishnu Vankayala3CEO, CustomerLabs · Written
    Vishnu Vankayala made this product
    You should give it a try to track your users on the website and pull the customised reports to understand what works and doesn't. Especially if you are sending that data to say bigquery you can bring reports the way you like it for attribution.
    CommentsShare
  3. 46
    Singular

    Simplified Mobile Marketing: One intelligent dashboard.

    40266
    Jason HitchcockProblem Solver @ Bebo · Written
    Best tool in the industry for automated campaign and creative level Roi reports.
    CommentsShare
  4. 23383
    Josh FeldbergPlanner, Doremus · Written
    Good for FB. Not sure about Twitter
    CommentsShare
    AdEspresso’s Facebook Ads Compass is like a report card for your Facebook ads account. If you’re agency-side, don’t worry; it lets you choose which account and which campaigns you’d like to analyze so you don’t get a mass of information for all of your accounts together. If you’re already using a tool to analyze your ads’ performance, the Compass report might seem redundant. But it’s a great starting place if you’re a small business and have been doing the bulk of your Facebook ads optimization based on manual analysis. You have to factor in your time spent managing your Facebook campaigns into overall ROI, so a tool like this can help you save time and enhance performance.
    Comments (2)Share
    Great A/B testing
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  5. Hootsuite recently announced they were partnering with Facebook to offer you a way to automatically generate Facebook ads, based on your existing organic page posts. Hootsuite Ads scans your Facebook page to find the best ads to promote, and then applies automated targeting and a bidding algorithm to launch them as ads (promoted posts). Hootsuite says this product (which is currently in beta) will turn even an advertising rookie into a social ads expert, but I wouldn’t go that far. In general, it’s still a best practice to understand the basics and have a good grasp of what the software you’re using is doing and why, even if it’s automating some of the work for you.
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    1043715
    Gabriel Ezebrain tumour is not cured by barbing · Written
    I've used this tool as well for managing a local furniture marketing campaign. It works well but with limited free accounts that you can add.
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    1101371
    Jesse NallsAccount Executive, Constellix · Written
    I use it every day and simultaneously post onTwitter, Facebook, LinkedIn, and Google +. It is very simple to use with an intuitive UI. It also allows me to keep up with mentions and comments all in one suite. I would recommend it, it saves A LOT of time.
    CommentsShare
  6. 1043715
    Gabriel Ezebrain tumour is not cured by barbing · Written
    It just works and mostly free if you are still trying to understand how it works. You only get request to upgrade to a paid plan when you click on a premium feature, so it's not obtrusive.
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  7. 4
    Adroll

    ad re-targetting on mobile and web

    672374
    Tkachenko Arthur 🇺🇦Building a tools for Food Tech projects · Written
    You don't need to be an adv. "pro", when you using this tool. Simple and Intuitive.
    CommentsShare
  8. As easy to use as their flagship newsletter product.
    CommentsShare
  9. Sure, you can split test Facebook ads on your own, but if you’re attempting to glean useful insights from it on any scale, you’re going to want a tool to automate the process. Qwaya is a paid tool with a ton of features including ad scheduling, performance-based rule setting, autorotation of ads and a campaign organizer. But one of its best features is its ability to automate split testing (A/B testing) for both creatives and audiences.
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  10. 2
    HubSpot Projects

    In-app productivity tool with over 50 marketing templates

    1052918
    Maroof AhmedCo-founder and COO, Quit Genius · Written
    Hi Ryan, for facebook ads I would not reccomend tools as it is different for each product. Read the hubspot guides they are awesome. The best way to get good results is by split testing: images, ad copied and headline Once you find a winning formula scale up on it. We are currentyl at 4p per mobile app install and have ahd over 10,000 downloads through facebook. It has been crazy! Happy to chat about it in further detail but would not reccomend the toold out there for FB ad
    CommentsShare
    1052918
    Maroof AhmedCo-founder and COO, Quit Genius · Written
    Hi Ryan, for facebook ads I would not reccomend tools as it is different for each product. Read the hubspot guides they are awesome. The best way to get good results is by split testing: images, ad copied and headline Once you find a winning formula scale up on it. We are currentyl at 4p per mobile app install and have ahd over 10,000 downloads through facebook. It has been crazy! Happy to chat about it in further detail but would not reccomend the toold out there for FB ad
    CommentsShare
  11. 1066636
    Minal kewatiOS App Developer · Written
    Hi Ryan, I would like to recommend Hootsuite Ads because Hootsuite Ads is easy and powerful Ads tool and it scans your page to find the best ads to promote, and then applies automated targeting and a bidding algorithm to launch them as ads.
    CommentsShare
  12. 1031595
    Kevin PhunCo-founder, Sociable AI · Written
    Hey Ryan, I think tools like Albert are going to become huge in this space. I'm working on one right now just like and I would love your feedback on it! But for now, Albert is the most advanced software out there.
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  13. 2
    Revealbot

    Manage your Facebook & Instagram ad campaigns from Slack

    305153
    CherepukhinHead of Product @Round.nyc · Written
    Best for full automatisation and numerous A/B testing.
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  14. 2556
    Vamsi Sai TStudent, CMRIT, Bangalore · Written
    Primarily syncs and tracks Facebook and Google ads. Can also be used for cross-channel campaign performance using their tracking services, across other (not Facebook or Google) publisher networks.
    CommentsShare
  15. 169696
    @BernardamusCo-Founder, Social Elephants · Written
    Allows easy set up of combinations of copies + creativity and reporting of the performance. There is also an interesting tool for content curation on Instagram to manage relationships with potential Influencers .
    CommentsShare
  16. 1009055
    Jenny JudovaAll about London Startups · Written
    A platform that allows you to track all of your online marketing ads (google, facebook, twitter, etc)
    CommentsShare
  17. 1134762
    Jact Chen JoneMarketing topic concern from ZingFront · Written
    SocialPeta is a powerful advertising analysis tool. It has massive advertising material and many channel data, and also has the function of Facebook net red and competing product tracking. It is a great assistant to help you optimize Facebook advertising.
    CommentsShare
  18. 1192649
    Miguel IbarraDatagran Operations Manager! · Written
    Actually, that questions was the reason we create this WebApp. Please check it out!!!!
    CommentsShare