What are the best tools for managing and optimizing Facebook and Twitter ads?

I haven't personally used it but my friend had a really good experience with this for Twitter A tool that is both cross-platform and cross-network and provides you with management of your ad campaigns on the internet is the Adstage tool. They carefully monitor the followers of your advertisements and help in analyzing the right audience for your promotions. The tool provides exclusive campaign creation and campaign management tabs with automation.

Best tool in the industry for automated campaign and creative level Roi reports.

You should give it a try to track your users on the website and pull the customised reports to understand what works and doesn't. Especially if you are sending that data to say bigquery you can bring reports the way you like it for attribution.

Good for FB. Not sure about Twitter

AdEspresso’s Facebook Ads Compass is like a report card for your Facebook ads account. If you’re agency-side, don’t worry; it lets you choose which account and which campaigns you’d like to analyze so you don’t get a mass of information for all of your accounts together. If you’re already using a tool to analyze your ads’ performance, the Compass report might seem redundant. But it’s a great starting place if you’re a small business and have been doing the bulk of your Facebook ads optimization based on manual analysis. You have to factor in your time spent managing your Facebook campaigns into overall ROI, so a tool like this can help you save time and enhance performance.

Great A/B testing

Hootsuite recently announced they were partnering with Facebook to offer you a way to automatically generate Facebook ads, based on your existing organic page posts. Hootsuite Ads scans your Facebook page to find the best ads to promote, and then applies automated targeting and a bidding algorithm to launch them as ads (promoted posts). Hootsuite says this product (which is currently in beta) will turn even an advertising rookie into a social ads expert, but I wouldn’t go that far. In general, it’s still a best practice to understand the basics and have a good grasp of what the software you’re using is doing and why, even if it’s automating some of the work for you.

I've used this tool as well for managing a local furniture marketing campaign. It works well but with limited free accounts that you can add.

I use it every day and simultaneously post onTwitter, Facebook, LinkedIn, and Google +. It is very simple to use with an intuitive UI. It also allows me to keep up with mentions and comments all in one suite. I would recommend it, it saves A LOT of time.

It just works and mostly free if you are still trying to understand how it works. You only get request to upgrade to a paid plan when you click on a premium feature, so it's not obtrusive.

You don't need to be an adv. "pro", when you using this tool. Simple and Intuitive.

As easy to use as their flagship newsletter product.

Sure, you can split test Facebook ads on your own, but if you’re attempting to glean useful insights from it on any scale, you’re going to want a tool to automate the process. Qwaya is a paid tool with a ton of features including ad scheduling, performance-based rule setting, autorotation of ads and a campaign organizer. But one of its best features is its ability to automate split testing (A/B testing) for both creatives and audiences.

Hi Ryan, for facebook ads I would not reccomend tools as it is different for each product. Read the hubspot guides they are awesome. The best way to get good results is by split testing: images, ad copied and headline Once you find a winning formula scale up on it. We are currentyl at 4p per mobile app install and have ahd over 10,000 downloads through facebook. It has been crazy! Happy to chat about it in further detail but would not reccomend the toold out there for FB ad

Hi Ryan, for facebook ads I would not reccomend tools as it is different for each product. Read the hubspot guides they are awesome. The best way to get good results is by split testing: images, ad copied and headline Once you find a winning formula scale up on it. We are currentyl at 4p per mobile app install and have ahd over 10,000 downloads through facebook. It has been crazy! Happy to chat about it in further detail but would not reccomend the toold out there for FB ad

Hi Ryan, I would like to recommend Hootsuite Ads because Hootsuite Ads is easy and powerful Ads tool and it scans your page to find the best ads to promote, and then applies automated targeting and a bidding algorithm to launch them as ads.

Hey Ryan, I think tools like Albert are going to become huge in this space. I'm working on one right now just like and I would love your feedback on it! But for now, Albert is the most advanced software out there.

Best for full automatisation and numerous A/B testing.

Primarily syncs and tracks Facebook and Google ads. Can also be used for cross-channel campaign performance using their tracking services, across other (not Facebook or Google) publisher networks.

Allows easy set up of combinations of copies + creativity and reporting of the performance. There is also an interesting tool for content curation on Instagram to manage relationships with potential Influencers .

A platform that allows you to track all of your online marketing ads (google, facebook, twitter, etc)

SocialPeta is a powerful advertising analysis tool. It has massive advertising material and many channel data, and also has the function of Facebook net red and competing product tracking. It is a great assistant to help you optimize Facebook advertising.

Actually, that questions was the reason we create this WebApp. Please check it out!!!!

Preview, create, collaborate, and send your Facebook Ads to Ads Manager

I actually created a tool to help me do just this, its called PCADE short for PPC Ad Editor. My advice would be to create a bunch of ad designs, share it with constructive colleagues to get their feedback, optimize based off their comments, then test ad copy on google first, given higher search intent. Identify top ads with highest CTR and CVR and use that as ad copy for Twitter/FB. I think one of the hardest objectives to accomplish is choosing which set of ad copy to use. Sometimes I’ll come up with a series of ad designs and then show it to my peers just to get a different set of eyes and brains to help me tweak the ads. What ends up happening is the designs I initially created get morphed into something better after my team tackles it together with me.