What are the best tools to use for launching a Mac app outside the App Store?

I have a Mac App I've written and want to sell outside the Mac App store, and no experience selling apps. Are there tools for making this process easier?

2 recommended

1
Setapp beta

Your shortcut to prime apps on Mac, an App Store alternative

Sam ClarvitProject Manager · Written
I just started using Setapp and so far it has been great! There are tons of great apps provided at a monthly subscription, which seems to be the future of sales. I am not sure their process for including apps in their system, but definitely worth a look.
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1
create-dmg

Create a good-looking DMG for your macOS app in seconds

Sindre SorhusAspiring kitten & open-sourcerer 🦄 · Written
Sindre Sorhus made this product
When publishing your app outside the App Store you need a way for users to install your app. The most common way is putting it in a DMG file. `create-dmg` makes this totally painless to do. Disclosure: I made this tool.
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