Hunter WalkPartner, Homebrew

What's the best lightweight CRM that supports tagging?

I finally want to put some structure around my contacts and prefer something simple and lightweight which supports arbitrary tagging and shared contact lists (or at least contact list access) with colleagues. other nice to have features include > easy export (to prevent lock-in) > integration w gmail to get stats like "last contact" etc
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34 recommended
  1. 111
    Airtable 2.0

    Beyond the spreadsheet

    Zach HolmanFounder at @duringapp · Written
    Been meaning to write a blawg post on this at some point, but I ended up using Airtable for this approach (I think Ryan Hoover also goes this route as well). I tried a lot of CRMs, but they seem to be single-mindedly focused on being a sales CRM, which is fine, but not really what I wanted for this type of approach. The tagging is really lightweight and easy to enter. Overall, Airtable isn't really a CRM, of course, but I found it to be the best approach because of how super lightweight it felt (which in turn, encouraged me to keep adding details rather than give it up after a few weeks). Big fan.
    CommentsShare
    Louis de Vaumas3Toolbox Freelance · Written
    Airtable is great to create the CRM that fits exactly what you need. They have templates really well done and you can connect it with Zapier (so Gmail -> Zapier -> Airtable)
    Comments (3)Share
    Ross KudwittALOE.ai Founder · Written
    Rather than argue whether Airtable qualifies as a "lightweight CRM". From my perspective, a base CRM (light, heavy or Goldilocks) needs to support the following requirements: 1) Master Data (Companies, Contacts, Deals / Projects / Opportunities), 2) Activity Data (Email, Notes, Calls, Meetings...), and 3) Tasks (the promises made by you or to you tagged with Contact/Company/Deal). I have not seen every CRM ever created, but I've seen a lot and they all have these foundational objects. There is certainly no reason why you couldn't create this in Airtable, but why bother when @hubspot CRM provides it and much more for free along with a mobile app? I'm the CEO of @aloeai https://aloe.ai , and we integrate with Salesforce.com, Microsoft Dynamics CRM and Hubspot CRM and I've spent tons of time in the CRM weeds, implemented CRM, and helped countless companies choose a CRM. If I wanted a "lightweight", "personal" or "small team" CRM I would use Hubspot's free CRM with Aloe.ai, of course :)
    CommentsShare
    • Seeing how Airtable has progressed since it first launched is quite impressive. My only qualm with the application is the level of effort one has to put in to get a project setup. After spending a couple hours trying to set something up I ended up giving up and setting up someting in sheets using formulas in 30 minutes.

    • Mina ZivkovicBrand & Content Marketing, Canvas

      I have just started using it, so I'm still getting proficient at it. So far, I'm in love. I had been digging for a tool to help me with content management and strategy, and I couldn't be happier with what Airtable lets me do.

  2. 91
    Streak

    CRM in your inbox - for Gmail

    Hunter WalkPartner, Homebrew · Written
    Adding recommendations from other folks on twitter/fb so there's a single list
    CommentsShare
    • Jonathan KnegtelBuilding blockdata.tech

      I've used Streak for + 3 years and has always been my go to. I've set it up for clients for sales, project management and my personal inbox.

      Support is always willing to help and once you think you have mastered it, there is another hidden feature. (formulas in a CRM anyone?)

      Make sure to hold an onboarding session for your team and commit, it will pay off.

    • Robert StojnicCTO, Factmata

      Indispensable for managing hires and pipelines, been using it every day for months. However, it frequently takes a couple of seconds to load, and can take longer to retrieve old emails assigned to a box.

  3. 52
    Freshsales CRM

    A full-fledged CRM for high-velocity sales teams.

    Nivas Ravichandran3Product Marketing - Freshsales CRM · Written
    Nivas Ravichandran made this product
    Would recommend you to take a look at Freshsales CRM. Has export and integration with Gmail. Even has a free version for starters.
    CommentsShare
    • Steven HambletonFounder, Emailancer

      I used Pipedrive for a while but Freshsales is so much faster and the user interface, automations and built in email tracking meant I could retire a few other products.

  4. 41
    Salesflare CRM

    Intelligent sales CRM for startups who thrive on technology

    Don The Idea GuyThe Idea Department · Written
    I've just started using SalesFlare. Support has been good and it integrates with gmail really well.
    Comments (1)Share
    • I've used so many CRMs in the past, and have also looked at lots of others too. I was first attracted to Salesflare by the clean design and ease of use, but then was very impressed with just how powerful it is. It integrates so well with Gmail, that it just became a natural extension of how I work. Also the developers have been offering great support too. I highly recommend Salesflare.

      Comments (1)
    • Matt Pliszkadiscovering SaaS apps at pickSaaS.com

      Love the way Salesflare automates your daily work with the CRM, it's really comfortable and saves a lot of time, at the same time providing all the most important CRM functionalities.

  5. Josh EphraimPartner, Dorm Room Fund · Written
    adding from twitter thread
    CommentsShare
    Anne GheriniMarketing | Advisor | Columnist · Written
    Thanks for all those who have requested beta access to Affinity.co! Here is a little more about what we are doing: Affinity is a relationship intelligence platform built to expand and evolve the traditional CRM. Affinity instantly surfaces all of your team's and investors' relationship data to show you who is best suited to make the crucial introductions you need to raise your next round of funding and close your next big deal. Using AI and natural language processing, Affinity helps teams curate and grow their networks by unlocking introductions to decision makers and auto-populating their pipeline to increase sales velocity. Hit me up if you want more info :) anne@affinity.co
    CommentsShare
    Good insightful data, nicely laid out UI that still keeps it simple.
    CommentsShare
  6. 20
    Zenkit

    The project management tool that grows with you

    Siobhan O'Rorke7Marketing @ Zenkit · Edited
    Siobhan O'Rorke made this product
    Zenkit is a super easy to use database and collaboration tool that you can use to build your own CRM. You can set it up to capture any information you want about your contacts (it's totally flexible so you don't have to conform to pre-defined fields). It supports arbitrary tagging, you can share it with your colleagues, and you can connect it up to Gmail via Zapier (and direct gmail integration is planned). You can also export to CSV, or use Zapier to send backups to eg. Google Sheets. (Plus because it isn't really a CRM - you could use to to manage everything else in your life - not just your contacts ;)
    CommentsShare
    • Using Zenkit for a few months now and can't see myself going back to my old tool. The team has done a phenominal job of building an application that addresses the need of power users, light users, and everything in between.

    • Edited my review to reflect the awesome response time to problem I encountered. Incredible, hard working team and their app reflects the care and dedication they have put into Zenkit. Keep up the great work, Zenkit!

  7. 16
    Contactually

    CRM for strengthening relationships, not managing them.

    Hunter WalkPartner, Homebrew · Written
    Adding recommendations from other folks on twitter/fb so there's a single list
    CommentsShare
    casey allenfounder, skyway fund · Written
    Few more data points on Contactually as someone that's tried them all but settled on Contactually: - pulls in email threads from MULTIPLE gmail accounts for easy searchability. I have six gSuite accounts being piped in. - so long as you have the mobile app it also counts calls and texts as touch points - supports tags but also buckets. Each bucket can have a rule "if I don't talk to someone in the Angel Investor Bucket in 250 days nudge me". Contacts can be in multiple buckets. - zero manual work necessary post-setup - speaking of me being lazy, it supports keyword search in the browser unlike most CRMs. So "c walk [enter]" gets me your deets so I don't need an open tab all day. - also has pipelines, task management, and email templates with tracking. So Pipedrive + Asana + Toutapp all in one.
    Comments (3)Share
    Contactually has one of the best features inside of Gmail that I've ever seen in the CRM space. You can create tags and put contacts in buckets on the fly, right inside your gmail composition box. http://support.contactually.com/... Being able to do this inside Gmail is a blessing. Good luck.
    CommentsShare
  8. Lachlan Campbell11Hack Club design/JS—HS 🎓—they/them—🌈 · Written
    Great import/export and Gmail integration
    CommentsShare
    Scott Pruettco-founder, universaldesign.org · Written
    Gmail integration is great. Can send directly through the app, even in bulk (broadcasts), and messages appear to come directly from the sender vs. an email marketing or CRM app.
    CommentsShare
    Lynette KontnyCOO, Highrise HQ · Edited
    Highrise is great for so many things... from personal use to track Christmas cards, children's schedules and house, car, and pet history, to business use for tracking tasks and follow ups, both individual and bulk, to customer support. I use it every day for everything (and I work there :).
    CommentsShare
  9. 12
    FollowUp Personal CRM

    The personal CRM for Gmail

    It's pretty darn great, bias aside.
    Comments (2)Share
    • angelaProduct Manager

      I've been using this product for 2 months to keep track of people that I want to continue to engage with in my network personally. For people I don't talk to frequently, I set a desired follow-up amount of time (2 weeks, 1 month, 3 months, etc) and then I never have to worry about "forgetting" to keep in touch with people.

      The app creates events on your Google Calendar and sends an email when you haven't been in touch with someone past the follow-up timeframe you set.

      One caveat for me is that it works on Gmail rather than Inbox, and with events and emails more than Tasks.

    • being lazy as I am this is first CRM that I use on day to day basis. no need to login into other system, everything is handy and simple, feature list is simple but powerful

  10. 11
    HubSpot CRM

    Organize, track, and sell

    Hunter WalkPartner, Homebrew · Written
    Adding recommendations from other folks on twitter/fb so there's a single list
    Comments (1)Share
    Tobias PasmaInbound Marketing Strategist · Written
    Free and everything you asked for
    CommentsShare
    Ross KudwittALOE.ai Founder · Written
    From my perspective, a base CRM (light, heavy or Goldilocks) needs to support the following requirements: 1) Master Data (Companies, Contacts, Deals / Projects / Opportunities), 2) Activity Data (Email, Notes, Calls, Meetings...), and 3) Tasks (the promises made by you or to you tagged with Contact/Company/Deal). I have not seen every CRM ever created, but I've seen a lot and they all have these foundational objects. There is certainly no reason why you couldn't use other apps, but why bother when @hubspot CRM provides it and much more for free along with a mobile app? I'm the CEO of @aloeai https://aloe.ai , and we integrate with Salesforce.com, Microsoft Dynamics CRM and Hubspot CRM and I've spent tons of time in the CRM weeds, implemented CRM, and helped countless companies choose a CRM. If I wanted a "lightweight", "personal" or "small team" CRM I would use Hubspot's free CRM with Aloe.ai, of course :)
    CommentsShare
    • David FergusonFounder, 5000fish, Inc.

      I've been using HubSpot CRM since it was in Beta and it's really matured into a powerful CRM. I do pay for the Sales Pro tools which unlock a lot of power. There are some limitations however that make it a bad fit, you can read more about those in this review - https://www.techsmartboss.com/blog/top-things-you-should-know-about-the-limitations-of-hubspot-crm-with-workarounds/

    • Julián MayaFounder, Sensorglobe

      I applied for the program through Start-Up Chile accelerator for my startup.

      It is a bad product, it lacks of quality, features and it is expensive. That is ok, you have the choice to deliver bad quality as I have the choice to find other solution.

      But I can not cancel hubspot account, now we are attached to a 12month contract per agent without any advert. I'm watching how they take my money every month even when I am not using it, and i begging them to cancel my account, they refuse.

      Keep away from hubspot for startups, this is more a SCAM than a support program.

  11. Samir MotwaniRepresenting Salesmate · Written
    Samir Motwani made this product
    My recommendation for Salesmate, It has tagging, import/export, 2-way email sync with Gmail and much more :)
    CommentsShare
  12. 11
    Zoho ContactManager

    Contact management software, refreshingly simple.

    RamonStartup Enthusiast · Written
    Simple, practical and efficient contact management style CRM. Organize contacts, tasks, and deals in one place. It also has the tag feature.
    CommentsShare
  13. Nick HollingerCo-Founder & CEO @ Visitor Queue · Written
    Simple and should do the trick!
    CommentsShare
    Nick HollingerCo-Founder & CEO @ Visitor Queue · Written
    Simple and should do the trick!
    CommentsShare
    Saketh Rasakatla8Sr. Digital Marketer · Written
    I recommend using Agile CRM for all your above-mentioned needs. Before I dive into its contact management feature, it would be great if you could know why once should choose Agile CRM and why it is the best out there! Agile CRM has been rated the best by: - G2Crowd - Capterra - TrustRadius It currently serves 14,000+ businesses. Agile CRM is the only comprehensive, end-to-end CRM that delivers sales, marketing and support automation to help small and medium businesses manage all parts of the customer journey, from a single platform, in order to drive sustainable, scalable growth. Now, coming to its 360 contact view: (https://www.agilecrm.com/360-deg...) View everything you need to know about each contact on a single page and deliver a personalized experience with every customer or prospect interaction. Also, you can: Build Contact Profiles Build a detailed profile for each contact that includes contact information, communication history, social media profiles, interests, points of engagement, lead scores, and related tasks and notes. Access all of that information from a single contact page. Share Information Across Teams Because you’re working in the cloud, every team member—regardless of their department—can have access to view and update information on a contact’s page. Regardless of who is assisting your customer today, he or she will have all that customer’s historical data at their fingertips. Improve Data Integrity When every interaction that your staff has with a contact is tracked and updated in real time, the information therein will always be up-to-date. And when there is one source of information that everyone in your company is using, everyone pitches into the data upkeep, producing cleaner, more accurate data to work with. Maximize Efficiency With everyone able to update the information on a contact’s page, you’re able to capture more data and insight more quickly. This drastically reduces inefficient overlap that occurs when two teams, working in isolation, gather the same information on the same contact. Your team will be able to focus more on high-value tasks and less on data entry.
    CommentsShare
  14. 7
    SalesforceIQ

    Supercharge your sales team with relationship intelligence

    Chris Argonishproduct designer & salesforce architect · Written
    I wouldn't call it lightweight, but Salesforce from my understanding, has made it cheaper to get some basic features. License costs range from $25-75 /user/month https://www.salesforce.com/produ... product demo - https://www.youtube.com/watch?v=61pOywlUEzs It would achieve all of what you're asking to do and more
    CommentsShare
    @hunterwalk SalesforceIQ is a pretty lightweight product and it has capability to add custom properties to records - in your case e.g. to contacts. By utilizing a new multi-select property, you can achieve functionality like tagging and later on you can utilize it in your reports, lists, etc... https://help.salesforceiq.com/le... https://help.salesforceiq.com/le... Mobile apps and chrome extension are also available: https://chrome.google.com/websto... https://play.google.com/store/ap... Exporting capabilities: https://help.salesforceiq.com/ar... https://help.salesforceiq.com/ar... Integrations: https://help.salesforceiq.com/ar...
    CommentsShare
    sheynk ✈digital - nomad - vc - product · Written
    A bit pricey ... but really flexible in terms of list building
    CommentsShare
  15. 6
    FullContact for Gmail

    Your Gmail Contacts. On steroids.

    Khe HyActivating human potential · Written
    Great for tagging (in gmail) - unfortunately, no reminders (that I know of)
    Comments (1)Share
  16. 5
    Capsule CRM

    The easy online CRM for doing business

    Josef SzottenCustomer Support at Capsule · Written
    Capsule is a simple yet powerful CRM. You can most definitely tag your contacts to help categorize them but there's so much more. Custom fields, simple exports to csv or Excel files and good integration with G Suite. - The list goes on. Obviously I'm biased as I work for Capsule 😉
    CommentsShare
    Capsule CRM is the best lightweight CRM I could find. You can create tags and lists and make it as complex or keep it as easy as you want.
    CommentsShare
    • Charlie MuirFounder, brifs.co

      This is unheard of in the world of SaaS, but I found a bug that broke Medium (blog platform) URLs because that site has '@' signs in their URLs (which is unusual). I contacted support, described the issue and they fixed it in less than 24 hours.

      Anyone who is intimately familiar with software startups knows that getting something like this fixed immediately when only one user has an issue with it practically never happens because the company always has tons of other things that they are working on at any given moment. This requires the dev team to stop their sprint, context switch, dig through code to see what fixing this might break something else somewhere else, then test the new code, and push to production.

      This world class customer support is a strong indicator that CapsuleCRM has a top tier organizational culture which empowers CS to get fixes like this out quickly.

      I know that this is all inside baseball, but CRM software is very hard to get right. What this means for the average user is that you can expect to be able to use CRM to it's full potential which is very powerful in the hands of a business that knows how to leverage it.

      CapsuleCRM seems to have some very important things right: Product and CS. If they can get the other things SaaS companies need to do right, then I think we can expect to see them becoming a breakout success.

      Break a leg CapsuleCRM Team and special shout out to Josef over there for helping me out with this and knocking my support socks off!

  17. 5
    PipeDrive CRM

    Effortless pipeline management.

    Nick O'NeillMaker & Marketer · Written
    You add a single custom field and immediately have tags. I've tried all of the CRMs and various combinations but what I love about Pipedrive is that: 1. You can integrate with Zapier (just like Airtable and the others) 2. Their email integration with Gmail enables you to create a filtered "pipeline inbox" 3. You can have tags :) I definitely think it's a requirement. 4. Their mobile app is one of the best. Seriously, how can you have a CRM that's not on mobile? I will add that Airtable has much more powerful Zapier integrations than Pipedrive. For whatever reason, a lot of the Pipedrive endpoints haven't been added so there are definitely edge cases that won't work easily. However for the most part, it's the best one on the market.
    Comments (1)Share
  18. 5
    Folk

    The next generation contact manager

    Jonathan Costet3Marketing & Content Manager · Written
    Jonathan Costet made this product
    Pretty sure this one ticks all of the boxes for you Hunter! In case you haven't heard of Folk yet, it's a CRM for non-sales people (so those of us that need to manage a vast and diverse pool of contacts on a day-to-day). What's nice about it is the pretty much instant import and deduplication (plug and play) as well as some more powerful features that are made simple with its clever UI (tags, campaigns, collaboration...). I highly recommend.
    CommentsShare
    • Jonathan CostetMarketing & Content Manager

      I've been using Folk in private beta for some time, and I'm glad I can finally tell the world how much of a game-changer it has been for me! Folk saves me a HUGE amount of time: it keeps all my contacts from multiple sources in one place, it automatically deduplicates/enriches/adds email threads to contacts, AND it acts like a CRM but for my network. I had tested many options before, so I'm relieved I won't have to switch tools back-and-forth anymore!

    • David RyanCreator of Corilla.

      New product that instantly made me smile. It fits in between the virtually useless contacts list in Gmail and the distant-feeling CRM in the cloud. Using it made me realise this happy medium of Folk is much quicker for the kind of contact management and outreach most relevant for our company. Plus the overall UX and beautiful UI run rings around the majority of CRMs and contact managers out there.

  19. 3
    Nimble

    Nimble has re-imagined customer relationship management

    Hunter WalkPartner, Homebrew · Written
    Adding recommendations from other folks on twitter/fb so there's a single list
    CommentsShare
  20. 3
    Monica

    Open-source CRM to keep track of your friends and family

    Régis FreydFounder of Monica, personal CRM · Written
    Régis Freyd made this product
    Monica is a simple personal CRM that supports tagging, is open source so you can install it on a server that you own. It has no notion of business though, as it's meant to manage data about everything other than business. Feel free to try!
    CommentsShare