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What do you think of Twitter's 280 character experiment? Prefer 140?
Twitter shocked the world by announcing an experiment: going away from the iconic 140-character limit and expanding it to 280. Comment below and vote here
From ‘Start with Why’ by Simon Sinek: People don’t buy what you do, they buy why you do it. Twitter forgot why it’s doing what it's doing. Twitter was made to help people say important things in an attention stretched world. Directness and power and a disdain for beating around the bush is why Twitter with its infamous 140 character limit shot to power. It forced people to condense their thoughts into two short sentences or less. Microblogging — the art of the telegrammatic expression, is why Twitter enabled people to stop writing tirades like this current response I’m writing right now, and to get down to brasstacks. The meat of the matter is what mattered to Twitter. But if you observe Twitter users’ behavioural patterns, they too have forgotten what Twitter is for. And you can’t blame them for that, because Twitter fails to remind them, and it fails to reward those who use it as intended. To get the punchline behind most viral Twitter stories, at least one to two extra clicks is required, or at least a full minute and 30 seconds of my patience, and further reading forces me to delve into 16 or so linked tweets, which is exhausting. If I wanted to feel tired, I’d have just refreshed my Facebook newsfeed. Putting me through 3 clicks or forcing me to wait for a minute to get to what Facebook provides in less than one (timeline refresh) is why Twitter has become redundant and a spit in the wind. If Twitter’s UX evolves to gamify or at least provide social proof for effectively telling stories within one tweet, and rewards ad providers that do the same, I am fairly confident that they will experience a full turnaround on their bottom line. They just need to find their purpose again, imho.
2 years ago
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